Shopping in Reno

Select Local Merchants

The first time Christie Mumm saw her newborn daughter's face, she knew nothing would ever be the same. She couldn't have anticipated, though, how much her love for her own husband and child would spill over into her work, and how it would, in turn, fuel the growth of her photography. From its beginnings as a part-time venture based out of Mumm's home in 2001, JLM Creative Photography has grown to fill an elegant downtown studio whose pale blue walls are filled with images of the candid smiles she has captured. As a mother, Mumm is keenly aware of how quickly children grow, change, and shape shift into wererabbits, and she's made it her mission to help other couples and families memorialize their fleeting, joy-filled moments.

Mumm and her team specialize in fine-art lifestyle portraiture and wedding photography. Her penchant for natural-light work has led her to many picturesque destinations, including a Lake Tahoe engagement shoot and a vintage-inspired wedding shoot on a lush 13-acre Nevada City estate; both were featured on the wedding-planning website On the Go Bride. Mumm has also written a book—Family Photography—which emphasizes the importance of relationships in the digital-photography business.

120 Thoma St
Reno,
NV
US

As an offshoot of Sierra Trading Post, Derailed.com holds fast to the same business model as its parent company: bargaining with top brands to procure overstocks at heavily discounted prices. But like a youngest sibling taking up juggling cats, it strives to differentiate itself from its older counterparts. It stands out with a youthful vibe thanks to skate, surf, and SUP apparel and the staff's laid-back attitude. They'll happily answer questions and make recommendations on their throngs of camping gear, running shoes, collegiate attire, and bicycle accessories from brands including Hurely, Billabong, and Teva. Though their merchandise boasts an average discount of 48% off the retail value, shoppers can save even more—customers receive a $10 coupon when they sign up for emails, and clients of the Give & Go Referral program get a $20 egiftcard when the friend they referred uses their own $10 email coupon.

6139 South Virginia Street
Reno,
NV
US

As an offshoot of Sierra Trading Post, Derailed.com holds fast to the same business model as its parent company: bargaining with top brands to procure overstocks at heavily discounted prices. But like a youngest sibling taking up juggling cats, it strives to differentiate itself from its older counterparts. It stands out with a youthful vibe thanks to skate, surf, and SUP apparel and the staff's laid-back attitude. They'll happily answer questions and make recommendations on their throngs of camping gear, running shoes, collegiate attire, and bicycle accessories from brands including Hurely, Billabong, and Teva. Though their merchandise boasts an average discount of 48% off the retail value, shoppers can save even more—customers receive a $10 coupon when they sign up for emails, and clients of the Give & Go Referral program get a $20 egiftcard when the friend they referred uses their own $10 email coupon.

6865 Sierra Center Pkwy
Reno,
NV
US

The artists, teachers, and librarians that staff Grassroots Books know firsthand not to judge a book by its cover. Alongside new, glossy hardbacks and crisp paperbacks, they stock gently used and new-but-slightly-shelf-worn reads at generous discounts. Any books without value are responsibly recycled for free, instead of stuffed into Harry Potter jackets as "secret sequels." Used CDs, DVDs, and video games also share shelf space with more than 3,000 kids books catered to pre-K through high school readers. More exciting yarns await youngsters during the independent bookstore's kid storytelling hours or school book fairs, while the 22nd of every month honors educators with a free book just for coming to the store. Grassroots Books even donates its leftovers to educators and nonprofits after its monthly warehouse sales, four-day extravaganzas where nearly 10,000 books and movies are available each for $0.99.

660 E Grove St
Reno,
NV
US

Reno eNVy started as an indie clothing line sold out of a tent down by a river, and the brand slowly but surely grew to represent the attitude and culture of the people of Nevada. The company’s owners emblazon the silhouette of a trailer on almost every piece of their clothing line to symbolize the rugged grit of the people of Reno. Whether it's a shirt or a flat-brimmed ball cap, the company’s wares embody Reno culture whose tees bear cheeky statements such as "I'm a 10" and "Battle Born." The line has expanded to include an offshoot named Tahoe eNVy, with iconic images such as majestic pine trees. Kids and babies can get in on the action with onesies, and local cupboards can finally get some Reno eNVy swag with shot glasses.

135 N Sierra St
Reno,
NV
US

When a shopper inquires about one of the many sporting goods at Reno Mountain Sports, it's unlikely they'll be met with an unsure response. That's because the store—which is nearing its fifth decade in business—boasts staffers who spend their free time paddling kayaks through lakes and piloting snowboards down freshly powdered mountainsides. Patrons can use the team's expertise to invest in new equipment from brands such as K2 and Jackson, or commission tune-ups of weathered and yeti-chewed gear at the onsite repair shop. A slew of rentals also awaits shoppers, who can opt to spend the day skimming across the water's surface in a kayak or carving paths in the snow with alpine skis.

155 E Moana Ln
Reno,
NV
US