As an offshoot of Sierra Trading Post, Derailed.com holds fast to the same business model as its parent company: bargaining with top brands to procure overstocks at heavily discounted prices. But like a youngest sibling taking up juggling cats, it strives to differentiate itself from its older counterparts. It stands out with a youthful vibe thanks to skate, surf, and SUP apparel and the staff's laid-back attitude. They'll happily answer questions and make recommendations on their throngs of camping gear, running shoes, collegiate attire, and bicycle accessories from brands including Hurely, Billabong, and Teva. Though their merchandise boasts an average discount of 48% off the retail value, shoppers can save even more—customers receive a $10 coupon when they sign up for emails, and clients of the Give & Go Referral program get a $20 egiftcard when the friend they referred uses their own $10 email coupon.
When a shopper inquires about one of the many sporting goods at Reno Mountain Sports, it's unlikely they'll be met with an unsure response. That's because the store—which is nearing its fifth decade in business—boasts staffers who spend their free time paddling kayaks through lakes and piloting snowboards down freshly powdered mountainsides. Patrons can use the team's expertise to invest in new equipment from brands such as K2 and Jackson, or commission tune-ups of weathered and yeti-chewed gear at the onsite repair shop. A slew of rentals also awaits shoppers, who can opt to spend the day skimming across the water's surface in a kayak or carving paths in the snow with alpine skis.
Underneath Sierra Tap House's metal-banded glass lamps, between its yellow walls and exposed brick, patrons gather around polished wood tables. In warm weather, they also spill outside onto a patio overlooking the Truckee River, which grants views of the river walk. The small pub first opened its doors in the midst of the 2006 Reno River Festival. Since then, its staff has poured imported and American beers, as well as rotating draft beers from Sierra Nevada Brewing Company—such as Torpedo Extra IPA, Knightro stout, and Celebration ale. Servers pair these pints with simple bar food such as pizzas, calzones, sandwiches, and chicken wings.
Shadows from drifting kayaks spill across the bottom of the lake, the clear water offering almost no interference in the view of the lake floor. Guests float on the pristine waters as expert guides lead them through miles of waterways filled with wildlife views on guided tours. Beginners can practice their skills in an outdoor pool during lessons that cover basic paddling techniques, ocean safety, and mermaid etiquette. Guests who fall in love with the peaceful sport may purchase their own kayak or stand up paddle board at the store, or rent one and take advantage of the free instruction and gear that comes with each rental.
Adrift Tahoe transforms Lake Tahoe into one giant playground, all the way from its sandy shores out into its glistening waters. In the morning—with the sun rising over the Sierra Nevada mountains—standup-paddleboard instructors lead groups out on tours of the lake, floating atop serene waters and along tree-lined banks. Similar journeys happen midday, at sunset, and at night, when the stars guide paddlers across the water and the moon looks on enviously, wishing it had water of its own.
Other members of Adrift Tahoe's team lead paddleboard fitness, while more still stay on the shore to teach yoga. Beyond these guided activities, Adrift Tahoe sells and rents aquatic gear, including paddleboards, kayaks, and canoes.
Staff Size: 1 person
Average Duration of Services: 2–4 hours
Handicap Accessible: Yes
Brands Used: Skywalk, Ozone
Recommended Age Group: All ages
Pro Tip: Bring snacks, water, and good footwear
Most Popular Attraction/Offering: Paragliding
As the old adage says, "Stuff happens." What training do you and your staff have to stay ahead of the unexpected?
Years of past experience allow us to better anticipate the unexpected.
What is the one feature of your business that you're most proud of?
Our loyal customers.
Is there anything else you want to add that we didn't cover?
We do everything we can to make sure everyone has fun.