After meeting the physical demands of army training and working for two decades in the fitness industry, president of Custom Fitness Concepts Tom Kalka channeled his health and fitness savvy into CFC's training programs. His expert team of personal trainers visits homes and corporate offices to lead patrons in custom workout routines. Furthering fat-burning efforts, educational seminars on conditioning, nutrition, and orchestrating funerals for annihilated calories prime attendees for a salubrious lifestyle shift. CFC instructors also chisel away unwanted fat with a boot-camp series, whose ever-shifting medley of calisthenics and strength training was deemed the country's second-best boot camp in 2008 by Exercise TV.
In 2001, husband-and-wife team Todd and Anne realized two of their biggest dreams: they started a family and opened The Bike Lane. Throughout the store, bikes by Trek, Electra, Felt, Mirraco, and Surly lean on their kickstands alongside accessories such as water bottles, bells, or high-heeled spokes for date night. Certified staffers leap down from their stationary penny-farthings to perfectly match riders with new bikes through fit services that are free with purchase of a triathlon/TT, road, or mountain bike. In the repair shop, mechanics with 40 years of combined experience service bikes, overhauling brakes, installing parts, or custom-fitting wheels. To stay connected with its network of riders, The Bike Lane organizes educational safety events, advocates for bicycle-friendly communities, and sponsors more than 50 cycling events per year.
CEO Peter Harvey believes that a quality gym staff must demonstrate more than technical expertise. "Service doesn't only mean showing someone how to do an arm curl," he says. Certified personal trainers develop workouts that zero in on each person?s specific goals, giving clients the skills to pole-vault over impassable plateaus. By steadfastly refusing to hand out fish in favor of putting on master classes in fishing, they help clients become self-sufficient, educating them on fundamentals.
During these one-on-one sessions, and in solo workouts, guests set calories ablaze atop rows of continually updated equipment. Treadmills, recumbent bikes, and strength-training tools line the walls.
Members can also drop in for as many group classes as they can muster. Inside a separate studio, stationary cycles whir in time with galvanizing music, kickboxing strikes arc through the air, and barbells rise with each BodyPump rep. For more meditative practices, Pilates sessions and several types of yoga enhance flexibility and focus.
After seven years honing his skills in the general- and plastic-surgery divisions of Charity Hospital in New Orleans, Dr. Timothy Mountcastle returned to his native Virginia to devote himself full-time to body beautification as head of Mountcastle Plastic Surgery & Vein Institute, now a leading vein center of nearly 10 years. Dr. Mountcastle couples a keen eye for aesthetic detail with years of experience in varicose and spider vein treatment, including the use of lasers, radio-frequency ablation, minimally invasive microphlebectomy techniques, and ultrasound-guided sclerotherapy. Dr. Mountcastle also has extensive knowledge and practice in cosmetic and skin cancer surgery, as well as mole, lipoma, and cyst removals. A staff of top aesthetic nurses, physician assistants, and aestheticians help send facial wrinkles running with Botox and other facial treatments.
At Rostami Oculo-Facial Plastic Consultants, Dr. Soheila Rostami oversees a small, dedicated team of doctors and aestheticians as they enhance clients’ natural beauty with skincare and medical cosmetic treatments. The team can sculpt drooping eyelids or revitalize complexions with products that include Obagi skincare products and the distilled tears of Helen of Troy. A fleet of versatile lasers does everything from erasing unwanted veins and fine lines to zapping hair at the root. Each treatment takes place in a private room with golden-sponged walls and flowers.
Doctors of Chiropractic Nicole and Alexandre “Mick” Sicre perform x-rays, adjustments, and posture analyses inside Active Family Chiropractic's vibrantly hued treatment rooms. Patients recline on special treatment beds as a spinal expert realigns vertebrae that clients have knocked askew by getting injured in sports games or typing on a computer keyboard tied to their back. A weight-loss program incorporates packets of Ideal Protein into patients' diets to help them shed stubborn pounds.