Run or Dye is making race running a little more colorful, one major city at a time. This 5K is divided up into four separate courses of varying lengths, each designated by a separate color––which also reflects the color of safe, eco-friendly powered dye the participants get splashed with. At the end of the race, they'll cross into the aptly-named Dye Zone—a polychromatic free-for-all, where fluorescent color is thrown freely from all sides, allowing runners to splash their fellow runners or get colorful revenge on their friends, family members, and any cranky art-history teachers that happen to be walking by.
Unlike some races that rank runners by time, Run or Dye only measures success in color and fun. While the safe-to-eat dyes should wash out of clothing, runners are encouraged to wear things they don't mind getting dirty, preferably in white, grey, or another neutral color to allow give the dyes maximum visibility.
Yellow and blue signage near the parking lots of shopping malls, offices, and entertainment centers indicates the presence of ProntoWash Eco AutoSpa, a car wash and detailing powerhouse that boasts more than 350 operations worldwide. Its business model revolves around accessibility—ProntoWash sets up shop where cars already are, saving drivers time and preserving all the gas and corn dogs that engines would have otherwise consumed during a trip to a traditional car wash. Helming special yellow Washing Karts, the company's technicians use biodegradable detergent and about a pint of low-pressure water to render each car clean. They also care for cars by vacuuming carpets, restoring headlights, stuffing multivitamins inside ailing glove compartments, and making arrangements to hit the road with their mobile car-wash service.
To reach a broader audience, the CBC plans to drape hangtags on bikes for sale at local retailers that feature the five steps to safe bicycling—handling, cooperation, position, responsiveness, and protection—printed in at least two languages on glossy paper. Functioning simultaneously as an educational resource and an advertisement, the hangtags will advocate the benefits of riding bicycles safely to cyclists and pedestrians alike, getting the CBC’s message out to as many potential bicycle advocates as possible. Though the CBC has allocated funds to distribute the hangtags, it still need to cover the production costs.
California Conservation Corps (CCC) serves a dual purpose: it provides job training and leadership opportunities for underserved youth while using their skills to help protect our natural resources. CCC members come from diverse backgrounds—half of them don't have a high-school diploma—and range in age from 18 to 25. Participants are placed in crews of 15 and equipped with uniforms and safety gear so they can complete more than three million hours of public-service conservation projects every year. They act as emergency responders in the event of natural disasters, retrofit buildings to increase energy conservation, plant trees, install irrigation systems, and help restore wildlife habitats. After they finish one year of service, CCC members can receive educational scholarships through the state of California and AmeriCorps to continue their studies.
In 1942, a group of women decided that it could raise funds to improve the community. The initial projects included war-effort contributions, starting a children’s theater, and the Children’s Receiving Home of Sacramento. As the decades passed, the women expanded their outreach, and today the Junior League of Sacramento welcomes all women aged 21 and older to engage in volunteerism in the community. Among their many outreach efforts, the group assists nonprofits and community programs through charitable work and fundraising to help programs reach those in need.