Janice Stark beamed as she cut the bright-pink ribbon at Salon DeLuxe’s 10-year anniversary party. She had worked tirelessly to get to this important day—honing her skill as a stylist over the course of 46 years, constantly studying up on the latest innovations in the industry, and going to great lengths to ensure first-time guests became regular visitors. When discussing her success with reporters from the Rio Rancho Observer, Janice attributed it to “old-fashioned” customer service, saying, "you need to have people come in and feel comfortable so that when they come back, they feel at home."
Today, Janice’s efforts continue to pay off, and her brightly lit salon bustles with devoted clients and a staff of all-star stylists, massage therapists, and nail technicians. The beauty team performs a sweeping array of aesthetic services while armed with advanced styling tools and products from Redken, Dermalogica, and Brazilian Blowout. In addition to their repertoire of beautifying services, staffers keep daily stress at bay with an array of spa treatments, including massages and lymphatic-drainage therapy. To ensure their clients are as comfortable as possible, they serve complimentary beverages and recite nursery rhymes before tucking guests into massage beds.
Janice Brownell calls upon more than 10 years of experience as she helms Skin Essentials, a wellness spa that aims to spiff up skin and improve its health. By presenting a service list that includes microdermabrasions, firming facials, and luxurious European facials, Janice works to noninvasively balance skin tone and change its texture without forcing patients to spit out cheekfuls of acorns. Having achieved GlyMed Plus certification, Janice has shown her commitment to her craft by engaging in continuing education.
Planet Beach is a futuristic relaxation station where state-of-the-art equipment administer all the services. These friendly automatons facilitate everything from hydro massages and oxygen therapy to spray tanning and luminous facials. Each piece of equipment is designed for a specific service, which makes it the ultimate expert and keeps it from developing the ability to cry. Standard UV tanning booths are available ($13–$17 per session) along with Mystic spray tanning ($30 per session) for a light butterscotch topping. Advanced spa services, such as hydrodermafusion, sauna time, and LED facials ($40 per session) provide opportunities for sweating, moisturizing, and photoskinthesis.
Wild Bill's Hair Salon is not your average women's destination. Instead of feminine hues and flowery decor, there are cowboy boots, bull skulls, and signs warning, "If you climb in the saddle, be ready for the ride." These rugged surroundings contrast with the salon's services, which include fashionable, feminine haircuts, skin-flattering color treatments, and fashion-forward styling. Then there's the spa, where chemical peels free faces of fine lines and mani-pedis let feet loosen up after long days riding horses in stilettos with the warm, bubbling water of a whirlpool chair.
Within Be Bella Salon, the licensed aestheticians of Indigo Aesthetics tend to faces and skin with a variety of services. They employ Dermalogica products to deftly clean, rinse, and exfoliate pores with facials and chemical peels and use jane iredale cosmetics during makeup applications. Indigo Aesthetics also offers red-light therapy to ward off signs of aging and waxing treatments, which remove unwanted hair from various body parts.
Liz Gingerich helms a styling chair at Goddess Hair Designs, where she puts her cosmetologist’s degree to good use with hair, nail, and skin care treatments. The stylist deftly cuts and styles hair, adding highlights and chemical treatments such as keratin smoothing treatments, as well as spa manicures and pedicures and facial waxing services.