When seeking out hair to bolster and lengthen women's natural locks, the specialists at Egoven turned their eyes to the world. They imported extensions from China and India, finding that neither met their standards of quality—the products were too soft and shiny to pass as genuine. So the hair purveyors went to the place where many Chinese brands claimed their hair was sourced from: Peru. Today, Evogen's team has a relationship with many rural communities in the Peruvian mountains. They source natural, unprocessed hair from the women there, and in return, the women receive money to help their families prosper.
What Evogen's staff creates with the virgin Peruvian hair are durable, natural-looking Ovon wefts, which not only resist shedding but avoid tangling and being mistaken by birds for nests. And the extensions aren't limited to Peruvian hair alone. Brazilian hair makes an appearance in natural colors such as black and brown, or altered colors of auburn, blonde, red, and more.
Nekesa Smith unleashes her styling prowess on each client, making sure they leave her salon feeling radiant and confident in their new looks. Using her own line of haircare products, Nekesa helps women embrace their hair texture with a variety of salon services, from loc grooming to applying avocado hair masks, which are more effective than guacamole masks. These transformations take place in her airy studio—which she describes as a "lofty femme salon atmosphere"—that pairs feminine violet walls and crisp white styling chairs with the industrial vibe of exposed brick walls.
Although Nekesa's profession helps women enhance their outer appearances, she also believes in beautifying the inner self. As such, she developed a nonprofit, Doing It Her Way, which focuses on entrepreneurship, education, and empowerment for women.
At KriShun's Hair Loft Salon, the goal is simple: Bring out clients' natural, unique beauty, from their curvaceous fingertips to their lush hair color. To accomplish this goal, they perform beauty services that run the gamut from manicures and pedicures to relaxers and sew-in weaves.
Sugar & Spice Children's Salon and Spa caters to kids aged 3–17 with salon and spa services that promotes natural beauty. At the salon's helm is Georgia-native Lisa Hinson, who carries years of experience as a schoolteacher and administrator. Fully aware of the detrimental effects of negative self-perception, Lisa encourages children to experience positive self-image with services such as haircuts, braids, and spa parties.
At Elite Beauty Master, Lyric Elise works with all textures, lengths, and types of hair, focusing on its health and regrowth. She utilizes professional products such as Redken and Design Essentials to hydrate and rejuvenate dry, thin, and unmanageable tresses, and colors 'dos with ammonia-free formulas. Weaves, sewn-in extensions, and relaxer treatments are also her specialties.
Led by master cosmetologist Elizabeth Thibodeaux, the stylists, cosmetologists, and aestheticians at Serenity Day Spa and Salon render spa treatments to help clients feel and look beautiful and healthy. Hair stylists make coifs dapper with cuts and styling as well as partial and full-foil coloring and hydrating treatments. A trained therapist performs massage therapy to work out stresses with targeted reflexology techniques and soothing hot stones, boosting circulation and lymphatic flow while banishing deep-seated tension and toxins. Climbing northward to the face, a litany of high-tech spa facials and skin procedures infuses visages with a youthful glow via penetrating hydration applications and anti-aging firming treatments. The spa's men's facials fight the rigors of razor burn, ingrown hairs, and runaway mustaches.