When seeking out hair to bolster and lengthen women's natural locks, the specialists at Egoven turned their eyes to the world. They imported extensions from China and India, finding that neither met their standards of quality—the products were too soft and shiny to pass as genuine. So the hair purveyors went to the place where many Chinese brands claimed their hair was sourced from: Peru. Today, Evogen's team has a relationship with many rural communities in the Peruvian mountains. They source natural, unprocessed hair from the women there, and in return, the women receive money to help their families prosper.
What Evogen's staff creates with the virgin Peruvian hair are durable, natural-looking Ovon wefts, which not only resist shedding but avoid tangling and being mistaken by birds for nests. And the extensions aren't limited to Peruvian hair alone. Brazilian hair makes an appearance in natural colors such as black and brown, or altered colors of auburn, blonde, red, and more.