When seeking out hair to bolster and lengthen women's natural locks, the specialists at Egoven turned their eyes to the world. They imported extensions from China and India, finding that neither met their standards of quality—the products were too soft and shiny to pass as genuine. So the hair purveyors went to the place where many Chinese brands claimed their hair was sourced from: Peru. Today, Evogen's team has a relationship with many rural communities in the Peruvian mountains. They source natural, unprocessed hair from the women there, and in return, the women receive money to help their families prosper.
What Evogen's staff creates with the virgin Peruvian hair are durable, natural-looking Ovon wefts, which not only resist shedding but avoid tangling and being mistaken by birds for nests. And the extensions aren't limited to Peruvian hair alone. Brazilian hair makes an appearance in natural colors such as black and brown, or altered colors of auburn, blonde, red, and more.
The owner of Salon Indigo, Ericka, chose its name with care—the color indigo has an ancient history as a dye reserved for kings and queens. Within her salon's walls, she treats each guest like royalty, proffering refreshments, scheduling to eliminate waits, and laying out bountiful feasts of eel and partridge. In addition to 'do-revamping cuts, the salon offers keratin hair straightening, which banishes difficult kinks and curls, and follicle boosting, which encourages new hair growth.
At Eyetopia Spa, Larevemos “Lady” Patterson and her team free women from time-consuming makeup routines by applying mink or silk eyelash extensions in a variety of styles and colors. The individual extensions adhere to lashes with a soft-drying adhesive to create one of three natural effects: mascara, dramatic, or extreme, using 45 lashes per eye. Once customers have donned lashes of their preferred material, length, curl, and fullness (some extensions measure up to a quarter millimeter in diameter), they maintain their style with fill-ins, which Lady recommends receiving every three to four weeks, unless you have reason to believe the world will be ending at dawn anyway. She'll also be donating a portion of her proceeds from her Groupon to The American Breast Cancer Society.