Shopping in Roanoke

Select Local Merchants

At more than 1,200 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.

4037 Electric Rd
Roanoke,
VA
US

Dan McDilda, the man behind the camera at McDilda Photography, has snapped shots at weddings, events, and family outings for more than 30 years. He specializes in creating holiday family portraits and capturing images of couples showing how much they love each other through a tender kiss or enthusiastic high-five.?Dan works out of his studio as well as totes his camera and full set of studio lighting equipment to various scenic photo-shoot locations.

126 Campbell Ave SW
Roanoke,
VA
US

Trained by national paddling champion Luke Hopkins, Stride Stand Up Paddleboard's professional instructors impart the secrets of their waterborne craft in two-hour lessons held on calm waters. After outfitting students with a Stride Airlite HD paddle board, which can also turn into a kayak, and a trusty paddle, instructors cover basic safety precautions and show how to board the vessels in kayak position and using stand-up, seated, and kneeling paddling positions. Afterward, plastic flotillas make their way out to aquatic pastures, where students can practice mounting boards in deeper waters and learn on-water balance all while participating in a guided tour of part of the lake. Supportive instructors treat all students as if they walk on water, imparting privileged tips to develop graceful strokes and effective directional paddling.

14051 Hardy Rd.
Hardy,
VA
US

Epic in size and style, WakeNSkate looms as one of the East Coast's largest wakeboard pro shops. The vibrantly lit space is home to a vast array of boots, wetsuits, and shred-friendly gear fit for boarders of all ages and personalities. Outfit waves du jour with swells of new wakeboards, including models by Liquid Force (starting at $260) and Hyperlite (starting at $270). Upon hitting the shore, impress bevies of aqua-betties with skater-style shirts and other apparel by Ezekiel ($42+), Billabong ($39.50+), and Oakley ($45+). Ladies flaunt ink and impressive moves in a smattering of creatively colored dresses, while less hydro-inclined extremists shop a day-glo selection of skateboard decks ($35+).

16440 Booker T Washington Hwy
Moneta,
VA
US

The licensed aestheticians at Merle Norman Cosmetics treat clients with skin-salvaging treatments. The 60-minute clay-mask facial treatment cleans deep within pores and is customized to all skin types to serve dry-skinned beings, oily faces, or the Stay Puft Marshmallow Man. A thorough cleansing removes dirt and oil, and a steam and exfoliation evict any remnants of dead skin cells. An extraction of blackheads tidies up facial pores before a toning session and clay mask shrink them to itty-bitty sizes—the metric measurements Thomas Jefferson used to describe his puppies.

84 Westlake Rd
Hardy,
VA
US

Thelma's Chicken & Waffles was featured by the Roanoke Times and Noke News. Yelpers give it a 4.5-star average.

526 Orange Ave
Roanoke,
VA
US