Groove Juice Swing's nine multitalented dance instructors, many of whom also play instruments, have spent more than a decade helping novice dancers sharpen their rug-cutting skills during private and group classes, which focus on Jazz Age and swing-era styles. In their quest to master the art of swing, students shuffle their feet through three levels of dance classes that build on one another, beginning with level-one classes covering the basics. Level-two classes, which focus on the lindy hop, teach participants to float on air as if they were standing on a floor of industrial fans, and level-three classes delve into more advanced techniques, such as doing the Charleston with a partner.
Outside of Groove Juice Swing––located at Tango Cafe’s dance studio––passersby can hear jazzy tunes by Ella Fitzgerald, Duke Ellington, and Nina Simone emanating from lively dance classes held every Monday, Tuesday, and Wednesday night. Aside from classes, students can flaunt freshly learned skills during Groove Juice Swing’s annual Stompology workshop or events with live bands hosted by dance experts Steven Mitchell and Virginie Jensen.
Helmed by two professional dancers and a martial artist with a second-degree black belt in karate, the certified instructors at Bounce Aerobics strive to infuse each of their classes with a party-like atmosphere. They lead guests of all ages and abilities through high-energy moves in a variety of weight-lifting- and dance-based fitness classes. When they're not disguising aerobic exercises as easy-to-follow dance moves in hip-hop, Zumba, and dance fitness classes, they slow the pace down in body-and-spirit rejuvenating yoga and Pilates classes.
Their studio encompasses an urban atmosphere reminiscent of Manhattan's downtown feel. This loft-like space is outfitted with brick walls, faux streetlights, and a lifelike subway car, as well as a full-length mirror to confirm that the instructor is not actually King Kong. In the onsite boutique, friendly staff members help shoppers pick out exercise gear and gym bags from Zumba, Turbo, and Bounce Aerobics' own line.
When Rick Rugg and Bob Schiffhauer founded the first Athletic Club in Buffalo in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders’ original vision, each of the Rochester locations' employees strive to keep their cardio and resistance equipment spic and span as they care for facilities that range of up to 30,000 square feet.
In addition to personal training, instructors lead more than 400 group fitness classes—including cycling, yoga, and Zumba—offered each week across their five locations. After workouts, guests can slip into saunas and private showers; most locations also have steam rooms, and the Perinton location has a pool. Three of the RAC locations are for women only, allowing them to workout uninhibited by the company of men or asexual mermaids.
In "Understanding CrossFit," founder Greg Glassman says CrossFit?s ?specialty is not specializing.? Flower City CrossFit's dedicated instructors certainly follow that philosophy, providing their members with a slew of constantly changing exercises that incorporate everything from bootcamp?style cardio and body-weight routines to Olympic lifting, climbing, throwing, and basic tumbling. Classes are held multiple times per day, and might feature the Workout of the Day, focus on athletes prepping for the CrossFit Games, or help children prepare to face another week of extreme recess. But exercisers will rarely see the same workout twice. In fact, some classes introduce completely new techniques, such as self-defense seminars, dodge-ball tournaments, or the occasional Barbells for Boobs event, which supports low-income and uninsured women in need of breast-cancer prevention screenings.
Soon after Rochester Optical was founded in 1932, the staff established contracts with the U.S. Department of Defense to supply the armed forces with durable, combat-ready glasses. Today, they continue to specialize in military eyewear, along with high-performance sports and safety glasses and a huge selection of designer frames. A team of optometrists—which includes a fellow of the American Academy of Optometry, a fifth-generation Rochesterian, and an eye doctor who has worked at the Veterans Affairs hospital in Salem, Virginia—performs comprehensive eye exams, and technicians manufacture lenses in an in-house, state-of-the-art optical lab. In addition to traditional single-vision lenses or no-line bifocals, they create digitally surfaced, free-form lenses that offer an expanded field of vision and minimize image distortion, allowing wearers to more clearly see apparitions standing next to them.
While everyone knows that a custom suit will fit better and last longer than something off the rack, not many people apply this logic to their bicycles. Bike Zone is working to correct this view by eschewing one-size-fits-all bikes in favor of cycles that are each built to its rider?s body type and intended usage. Staff begin by measuring clients for the correct frame and then adjust the seat and handlebars until each component is as comfortable and easy to control as possible. Clients can also test ride and compare any of the shop?s Raleigh, Trek, and Felt models, each of which has been expertly assembled by an in-store mechanic instead of by North Pole elves.
Bike Zone also specializes in repairs for all brands of bikes, and mechanics can be found manning six separate repair stations any time of day. Each new bicycle bought in the store comes with a free tune-up, and the shop also accepts trade-ins for bike-shop-quality bikes that are in good working order.