Shopping in Roscoe

The industrial-chic boutique specializes in denim and stocks more than 20 brands of men's and women's jeans in a variety of cuts and styles. Women can find jeans from Miss Sixty ($119–$149), Rich & Skinny ($140–$160), Diesel ($200–$220), and many more. Men can choose from Nudie ($170–$249), Diesel ($170–$180), True Religion ($215–$240), and more. If you prefer to only clothe the top half of your body, Untitled stocks an array of guys' and gals' tees, which average around $25, and button-ups that run about $50–$80. It also carries skirts and dresses from brands such as Fred Perry, Stussy, WeSc, and Fornarina.

Unlike the young fish venders and fruit sellers who in ancient times ran to the morning trade ships to view the latest fashions from across the sea, Fred Boutique is set in modern times and has plenty of trendy and affordable items for savvy ladies. Statement accessories ($8–$40) such as a chunky necklace, studded booties, or a bright patterned scarf can invigorate your pre-existing wardrobe and make a basic tee the canvas for show-stopping extras. Fred Boutique also offers tons of comfy and chic tops ($18–$60), denim ($50–$60), and jackets ($40–$70). Stop in soon to get first dibs on springy floral dresses ($60–$120) or something sparkly to wear to an upcoming wedding. Some brands Fred Boutique carries are Betsy Johnson, BCBG Max Azria, and Ella Moss, among others. This Groupon is also good for sale items.

Fey & Co. has been adorning body parts for more than 60 years, providing exquisite options and gifts for every occasion. The company prides itself on the quality of its goods and its exceptional customer service, taking the jewelry-selection process very seriously to ensure lasting satisfaction. Your pair of quarter-carat diamond studs will come set in 18-karat white gold, adding a brilliant sparkle to your aura and an optimistic tone to all future trips to the karaoke bar. Use this Groupon to treat yourself to a pair of luxurious ear ornaments, or sneak the sparklies into a short stack of flapjacks for a sweet surprise on Mother's Day. If you choose, you can use your Groupon for a $199 discount for jewelry upgrades listed in the above link.

The writers at Milwaukee Magazine mine cultural gems and scoop political stories each month to reflect the city's lifestyle and current events in 12 glossy issues. Subscribers join a community of 225,000 readers, who vicariously interview local celebrities and innovators and explore Milwaukee's boutiques and underwater speakeasies through the magazine's pages. Feature stories spotlight local gustatory delights, profile local businesses, and unpack economic issues, while arts and leisure articles hone cultural literacy and personal style.

Readertainment is aggregated annually in the City Guide and the Best of Milwaukee, a roundup that clearly distinguishes the lakefront's elite establishments. In addition to printed matter, Milwaukee Magazine is published online, where an event calendar and a blog roll herald potential trades for the Milwaukee Brewers, dispatches from the pressroom, and discoveries of fossilized bobby socks excavated from the Happy Days set.

Backed by beloved brands including The North Face, Mountain Hardwear, Burton, Patagonia, and Arc'teryx, Fontana Sports has been cradling Madison's outdoor aficionados in a hammock made of high-quality sporting goods and friendly service for more than five decades. Outfit your summer surfing trip with board shorts such as the Patagonia Wavefarer ($58.99), or distract fellow snowboarders from your face-to-snow frequency with flashy POW Mustacheo winter gloves ($39.99). The impressive footwear selection can properly protect your lower paws from jagged sidewalks, inconsiderate glaciers, or icky beach insects. Sultry summer goddesses will bask in the laceless comfort of Reef's Bohemia sandals ($39.99).

Mammoth Comics offers an extensive selection of obscure comics as well as current titles from publishers such as Top Cow, Wizard, DC Comics, and Marvel. Snag back issues ($2.50 each, or five for $10) or uncover a hidden gem to complete your neighbor’s Pineapple Man collection. Although Mammoth focuses mostly on comics, they also stock posters, cards, and action figures and statues for mild-mannered shelves. Mammoth's helpful, informed staff will also special-order more-obscure comics still in print, as well as offer recommendations.