As recounted in the Los Alamitos-Seal Beach Patch, it was a hot day in July when JoAnn Buday's daughter ran into the house, breathlessly gushing about a newly discovered frozen treat called a "sno-ball." JoAnn was intrigued. She spent the day on the computer, her face illuminated in the glow of hundreds of shining reviews of sno-ball shops in New Orleans, where the dish originated. JoAnn had often dreamt of opening a frozen treat shop that would stand out among all the other yogurt and ice cream joints in southern California. Now, at last, she had a plan.
Today, JoAnn captains her own shop, whipping up the frosty snacks lauded by reporters from The Orange County Register. Beneath shelves of colorful syrups, JoAnn and her staff top fluffy shaved ice with more than 30 different types of syrups—including root beer, wine cooler, and coconut. They blend flavors and add layers of creamy ice cream to create imaginative combinations such as peach cobbler and caramel apple pop. Guests snack on frozen treats, hot dogs, and fresh baked goods on the tabletops that speckle the seating area. A colorful mural sweeps across the wall, depicting typical scenes from famous cities around the world, including diners lingering at a cafe in Paris and employed citizens paying their U.S. federal taxes in Seattle.
On the sun-dappled streets of Long Beach, the broad glass windows of 2nd Street Beauty Boutique’s flagship store sparkle just as brightly as the rows of cosmetics that rest behind them. Inside each 2nd Street Beauty outpost, sleek white beauty stations hoist Stila blushes and rows of Smashbox lipsticks that stand in perfectly straight lines like soldiers at attention or British people queuing for the bus. With an elixir, serum, or solution for every hair, skin, and nail concern imaginable, the staff at 2nd Street Beauty guides guests through dozens of high-end products, and even performs facials and hair services in the adjacent salon.
Hairstylist Lindsay Berman is as honest as she is perfectionist. The Sassoon Academy grad has no problem being frank with her clients, letting them know if a particular style might not be the best for their look, their budget, or their relationship with mirrors. That said, she does whatever it takes to ensure that everyone leaves her chair happy, whether they came in for a Brazilian blowout or a makeup application. Along with haircuts for men, women, and kids, her services include highlights, extensions, bridal makeup.
Complexions Day Spa whisks clients into relaxation within its luxurious environs. Catering to private parties, showers, and girls' nights out as well as individuals, the intimate, full-service day spa offers most types of beauty treatments under the sun. The service menu catalogs diverse options; aestheticians and therapists not only treat guests with standard spa fair such as facials, massages, and waxing but they also cut hair, apply makeup, and polish nails with other well-polished nails. During the summer, the team moves over to the upscale Atrium Hotel in Irvine. This allows the staff to take advantage of the property's various amenities, including cabanas, pool-side massages, and space for couples treatments.
Mattie Gordon's beauty career stretches more than 32 years. In that time, he's done much more than just make his hair clients happy. A master stylist, Mattie's eye for trends and his passionate creativity have earned him the attention of Vogue and Cosmo Girl magazines, not to mention personal-stylist work with Goldie Hawn and Stevie Nicks. At his salon, sun-drenched windows let in a bit of nature, lending soothing views as hair undergoes coloring, extensions, or corrective treatments if it's going through its ornary teenage years. Mattie's talents don't just stop at hair, either. His eye for detail extends into wardrobe design and makeup application, which he's done for theater, TV, and films.
What services does your business offer and what makes your business stand out from the competition?
We ensure quality service that won't compromise the integrity of your hair.
What was the inspiration to start or run this business?
Wanting to assist people with bringing out that inner diva by enhancing their look.
What do you love most about your job?
Making people happy
What is the best reaction you've ever gotten from a customer?
I love my hair!