What services does your business offer and what makes your business stand out from the competition?
Don't let the boot camp tag fool you. I'm not a real boot camp instructor with all the yelling and screaming. If you are intimidated by the gym environment, this might just be the place for you.
Exercise is challenging. How do you keep clients motivated and engaged?
Accountability and camaraderie.
What was the inspiration to start or run this business?
The general apathy of personal trainers and fitness instructors towards their clients. Keeping smaller groups means that you're not just a number in a gym exercise class.
What do you love most about your job?
When I hear the words "I fit into those jeans from such and such time ago!"
Emily and Dustin Napier have many shared loves—including their fitness studio: Get Fit Now. Both Emily and Dustin are personal trainers and weight-loss specialists who channel their expertise into fast-paced, fat-burning workouts. The Get Fit Now instructors guide clients toward their fitness and weight-loss goals and lead group workouts that integrate cardio exercise with resistance training and weight training. They keep sessions varied in order to avoid disheartening plateaus. The 45-minute sessions eschew typical machines, such as treadmills and tricycles. Instead, they center on more whimsical fitness tools, such as trampolines. Instructors provide nutritional guidance and personalized meal plans complement the workouts to ensure that clients are properly fueled to lose, gain, or maintain their fitness goals.
Although each of the seven Just Fitness 4U locations has its own distinctions—such as the Lawrenceville location's 24/7 hours or the Marietta location's 25,000 sq. ft. facility and marble lobby—they more or less share the same tools for getting in shape. For starters, each is furnished with state-of-the-art Life Fitness and Hammer Strength equipment, which can be used or lifted to increase strength. Moreover, the facilities have a team of certified personal trainers and group fitness instructors who lead one-on-one workouts and fitness classes such Pilates, Zumba, yoga, and spinning, respectively.
As the owner of AnyWhere Fitness and a certified level-one CrossFit trainer, Brianna Bailey cuts through excuses with no-nonsense boot camp sessions held at local parks. She guides students through conditioning exercises used by police academies and military personnel, and posts daily workouts to her site so students can catch up at home. When she isn't leading groups through pushups and planks, she trains students individually with constantly varied exercises that include weight training and bear juggling.
Trainer Michael Ware heads up challenging group classes at CrossFit Breaking Boundaries, leading high-intensity interval routines and varied workouts that help clients avoid falling into a rut. Ware's CrossFit-style classes incorporate weightlifting, tire flipping, and speed and agility exercises, and he can adjust exercises to suit the fitness level of each participant.
At Total Boxing, students study under experienced athletes and instructors, learning the swift leg strikes, powerful blocks, and delicate balancing skills of muay thai. Adults and children alike hone their agility, strength, and speed during invigorating lessons, safely sparring with other fighters, or practicing fist and footwork on the gym's ample collection of specially designed training bags. In addition to perfecting a blinding flurry of high-kicking feet, visitors to Total Boxing turn abs and core muscles into rippling sinew, and learn effective self-defense strategies. The part-gym, part-dojo operates with its own in-house graduated belt system to mark students' progress and development, shunning the meaningless belt-doling and cupcake-gifting of corporate academies. Other classes include the core building of Pilates, the chokes and locks that make up Brazilian jiu-jitsu, and the functional workouts in boot-camp classes.