People don’t go to a deli to fight wrinkles, fine lines, and acne outbreaks. But at Youthful Trends, skincare apothecaries mix custom, natural, handmade body butters and beauty products behind a beauty deli. It's this smorgasbord of organic serums and creams that lays claim to the Earthworm Wrinkle Butter, which was praised on The Doctors for its anti-aging blend of green-tea extracts and secrets for fighting off early birds. In addition to tailored blends of fresh fruit and botanicals, aestheticians encourage glowing complexions with LED light, bronze bodies in beds equipped with personal sound systems, and lift moods with vitamin D-enriched lights.
At Northampton Naturopathic Associates, the on-staff naturopathic doctors address imbalances of the body and mind with a full roster of holistic treatments and therapies. After assessing an individual's medical history, lifestyle, and average weekly Play-Doh consumption, they are able to recommend a custom regimen of treatments such as homeopathy, diet and nutritional supplements, and detox services. If clients are simply in search of relaxation, they can book 30-minute sessions on the clinic's hydro-massage bed, which kneads muscles with focused jets of water, and beauty seekers can opt for a course of Endermologie treatments, which take aim at cellulite deposits.
Below the red-and-blue logo of Holistic Retreat & Institute floats the phrase, "Learn, heal, grow," underscoring the center's commitment to making health and education accessible to all. Founder Dr. Alya Shabunin provides a diverse range of holistic and educational services to help her patients make lifestyle changes that can bring about overall wellness. She leads cancer-prevention educational programs, heads up holistic retreats, and guides patients through whole-body detoxification, which can induce weight loss more easily than removing several teeth. She also holds free weekly seminars to raise awareness about disease prevention, proper nutrition, and stress reduction.
At Sustainable Health & Wellness, naturopathic physician and massage therapist Dr. Dana Lapointe leads a team of wellness professionals whose expertise ranges from weight loss and acupuncture, to organic facials and energy healing. In addition to yoga, Pilates, and meditation, clients can unwind in an infrared sauna, which raises body temperature to detoxify organs, slenderize the body, and reduce muscle or joint pain.
With its tufted couches, lavender walls, sweeping staircase, and mirrors in ornate wooden frames, Fifth Harmony Day Spa at Avon offsets its modern treatments with Victorian-style touches. Inside softly lit rooms, massage therapists deeply knead stubborn knots and glide hot stones over tense backs. Other rooms host aestheticians who clarify clients’ pores and use wax to eliminate unwanted leg hair or forehead horns. The spa also carves out a nook for its own health-focused bistro, serving fresh salads and wraps.
Like all good relationships, the bonds between Market Square Wellness Center's practitioners and their clients start with great communication. Recognizing that patients' wellness needs and desires can change from day today, they start each session with an in-depth conversation. Its course helps practitioners customize acupuncture and massage treatments and have something to talk about if they run into clients in the supermarket.
For relaxation, the massage therapists rely on the flowing strokes of Swedish massage. To address muscle damage or injuries such as whiplash, they employ deep-tissue techniques or craniosacral therapy, a series of ultralight touches designed to release restrictions in soft tissues that affect the central nervous system. Acupuncture, among other traditional Chinese healing techniques, aims to rebalance the body by stimulating precise points along energy pathways.
Market Square Wellness Center's team might also point clients in the direction of an infrared sauna. The sauna's warming rays help clients immediately relax and may relieve pain, detoxify the body, and clear skin.