Pure Dental's Kim Jackson Hildebrand, D.D.S., and Gwin Huey, D.D.S., along with their smile technicians brighten chompers an average of eight shades using Zoom! in-office teeth-whitening treatments. Grin technicians cover lips and gums before applying Zoom! whitening gel that is activated by a special light that floods teeth and turns them a shade of white akin to the pages of a journal owned by a poet with writer's block. During three concurrent 15-minute sessions, guests cruise channel after channel of high-definition TV programming, put on movies, or listen to MP3 players while snuggling with provided blankets and pillows. After the approximately 45-minute treatment, guests show off their newly brightened smiles by strolling through the ultramodern, eco-friendly waiting area or by texting images to Pat Boone using the office's complimentary WiFi.