When the Douglas J Aveda Institute opened in Knoxville in 2011, it joined a family of institutes and salons that Douglas Weaver started in the 1960s. Here, Aveda students pursue certification in cosmetology and esthiology while practicing their craft on real clients under the supervision of licensed educators. And because students perform the services, the rates are lower than at traditional salons. The Knoxville treatment menu includes hair design—cuts, color, retexturizing—as well as Aveda’s Elemental Nature facials, pedicures, and manicures.
The Institute is inside the historic S&W Grand building, a handsome art-deco landmark that, like a compassionate fairy-tale prince, is equally handsome on the inside. The spa rooms have a rustic balance of exposed brick and wood paneling, and the salon’s geometric light fixtures gleam upon checkerboard tile floors and industrial shelving lined with Aveda’s signature products.
Owner Tracy Jay draws on 30 years of experience as he leads a team of experienced stylists within Iconic Salon's spacious interior. Hair experts craft functional styles to suit each client's face shape, eye color, and skin pigment while wielding products by Sahag, Dikson, and J Beverly Hills. When they aren't working with patrons, stylists participate in shows and host in-house training sessions to help raise industry standards and show how to make a grilled cheese sandwich with a curling iron. Iconic Salon has also joined forces with About Face Beauty, giving clients the chance to obtain makeup and body treatments.