Trade Marks Salon's talented staff turns the worn-out 'dos of women and men into modish coiffures that dash the dastardly hopes and dreams of style rivals. After receding into cushy black swivel chairs amidst a sea of hardwood floors, guests lay their aesthetic souls bare so that a savvy stylist may devise the blueprint to trendy tress modification. A haircut and style incorporates name-brand products to maintain the top of the human totem pole, snipping excess inches to craft a head ornament more elegant than a Victorian lampshade. In addition, eyebrows on a campaign to conquer more forehead territory are returned to their submissively slender shapes with a skilled waxing.
The nail technicians at newly relocated Tips N Toes groom fingers and toes with organic beauty products as appendage-owners scan their eyes through a lively setting with lime-green and zebra-print accents. Classic manicures and pedicures commence with a toasty soak that softens skin and reminds digits of their mermaid roots. A seasoned manicurist then files down nail tips and reshapes cuticles before massaging hands and feet with hydrating cream and slathering scratchers in fresh coats of Opi polish. The deluxe mani-pedi follows the same pampering blueprint as the classic mani-pedi but adds a paraffin wax treatment that warms hands and feet while easing chronic tension caused by 100-year thumb wars.
Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
Kelly Rae leads the trio of staff members at her namesake salon, inspiring the whole crew with her advanced Paul Mitchell color training and cutting skills. Accompanied by fellow stylist Lesley Darling, both transform their clients' coifs with highlights, keratin smoothing treatments, and formal hairstyles. Nail tech Tina Mone, who's been beautifying hands for more than 10 years, applies chip-resistant Shellac and Gelish polishes as well as soothes palms with aromatherapy massages that relieve tension after high-fiving competitions. The salon also sells hand-painted wine and martini glasses, helping clients to continue to treat themselves once at home.
The licensed and certified cosmetologists at Bella Moda Hair & Nail Salon artfully construct men?s, women?s, and children?s hairstyles and refurbish nails inside a brown-and-blue-hued salon. An arched walkway with columns welcomes visitors into one of the spacious workstations, where skilled stylists douse heads with Bed Head products during signature cuts, color services, or formal stylings. Men's cuts can be complemented with hot shaves and scalp-therapy treatments, and utilize products from American Crew.
Keratin and BioIonic hair treatments chemically unfurl curls and tame frizz for uncompromisingly smooth, glossy locks, and perms and spirals perk up limp tresses. Cosmetologists also cater to unwanted hair on facial or body terrain with waxing services. Inside the nail salon, technicians render uneven digit-enders into smooth, geometrically sound shapes before laying on a coat of vibrant polish or creating self-portraits with freehand nail art.
Using Amazing Nail Concepts products, technician Danny clips, files, and buffs nails in preparation for a finale of bold polish. His manicures and pedicures are enhanced with eye-catching artistic designs, including polka dots, stripes, and a detailed map of the interstate highway system.