Family patriarch Nordy Rockler opened the doors of his first store in 1954 to supply his fellow craftsmen with knowledge, friendly advice, and a large selection of tools for at-home woodworking projects. Now, the chain of retail outlets brims with more than 20,000 tools and specialized woodworking equipment. Next to a steely rainbow of hinges, casters, and screws, a supply of lumber and exotic hardwoods provides planks for building tree houses or just leaving around as a warning to uncooperative trees. The tenor buzz of power tools operated by newly knowledgeable guests drifts from educational sessions on operating equipment and woodworking.
Thomas Volmer credits his wife, Rachel, for inspiring them to start helming boot camps. She wasn’t always a fitness guru, though. "She was a commercial banker and she was 70 pounds overweight," Volmer recalls. Once she started to reclaim her life, "she just fell in love with fitness," he says. She eventually dropped 80 pounds with proper exercise and nutrition, spurring her to earn her AFAA personal training certification and pursue a career as a full-time trainer.
Personal experience lends Rachel and the other trainers—including Sharon Monk, who lost more than 200 pounds by exercising and eating healthily—empathy and a motivating demeanor when working with campers. At each location, they get groups doing pushups, swinging kettlebells, and flipping tires in a positive environment that's focused on teamwork, rather than competition. "You start as a group, you finish as a group," says Thomas. "But the activities that you do in between might be different based on your abilities."
In addition to leading sessions, Rachel creates easy-to-use online meal plans (including a vegetarian plan), which campers can customize to help them stay on track. Options range from the simple, such as cereal with fruits, nuts, and flaxseeds, to the creative, including honey-sweetened oatmeal peanut-butter cookies. She also includes the calorie count for each recipe. Users can pick from simple meals made for one person or larger entrees designed with an entire family or pet elephant in mind.
Regardless of the size of its client, Williams Air Conditioning operates under the same singular principle that has guided it since its beginning: "Take care of the customer and the customer will take care of us." This customer-first mentality has led the staff to work on Saturdays, offer pricing breakdowns, and service a wide area of the Northeast Metroplex. The techs learn their craft by taking AC units into the desert for vision quests, which enlighten them on how to improve AC efficiency, ameliorate bad attic insulation, and ensure clean air during service visits.