Each year, the SnowBomb Ski & Snowboard Festival steeps NorCal-powder addicts in gear, lift tickets, and mountain-ready swag, all offered for free or at discounted prices. Reps from area resorts such as Heavenly, Squaw Valley, Mammoth, and Bear Valley are on hand to dole out season passes and highlight their most recent facility improvements, such as faster lifts and more advanced yeti warning systems. Meanwhile, mountain outfitters such as Atomic and Burton show off this season's newest gear and winter sport shops such as Lombardi's, Ground Zero, and the Sports Basement offer discounts on repairs and equipment. Amid the flurry of excitement and demonstrations, local breweries and wineries pour their warming libations for festival goers schussing from booth to booth.
The Market at Pavilions builds its lunch menu around gourmet ingredients such as smoked prosciutto, crème fraiche, and imported cheese. Smoked turkey and lappi cheese, the Lewis and Clark of the deli empire, forge a bold path through the sprouts, tomato, and Mendocino mustard of the signature Mendocino Masterpiece sandwich ($6.99). Deli masters dish out salads by the pound or pint, such as beets with pickled onions and artisanal red-wine vinegar ($8.99/lb), and accessorize meals with potato chips in eight different flavors ($1.29/small) and 11 different kinds of house-made cookies ($2.25). Lunchers can bask with a glass of Talbott chardonnay or Byron pinot noir ($8) amid the flowers and umbrellas of The Market’s sunny patio or in its glass-roofed atrium, or take their eats on the road for an elegant monster-truck-rally picnic.
Anton Steinhart has always been a philanthropist at heart. For years, though, he wasn't sure how to direct his energies. With ample experience in the wine industry, Anton finally put the pieces together and started Wines for Humanity, which provides in-home wine tastings whose profits go toward preventing homelessness in families with children. Anton and his team of wine advisors bring local and international wines to homes, tailoring each visit to suit clients' different needs such as expanding a wine collection or simply enjoying the intimacy of a private tasting. Since 2007, his organization has raised and donated more than $425,000 to charity.