Launch unites eclectic artistic forms in a dance-infused celebratory atmosphere. Guests can irrigate ear canals with a variety of musical performances. Breakout musician Neon Indian tops the bill with infectious psychedelic pop, and turntablers such as DJ Sam I Jam will spin records in reverse to unlock instructions on how to perform the Macarena during emergencies. The runway fashion show will parade eye-catching apparel and catwalk dynamics cooked up by up-and-coming designers such as Van Der Neer, who custom crafts pieces from vintage fabrics. Along the hotel's corridors, guests connect with designers, photographers, and painters and search for Where's Waldo motifs in their displayed pieces.