When Pamela Troyan opened Salon Secrets Spa in 1993, she set out with a clear goal: to provide clients with a refuge from their daily pressures via the best possible salon and spa experience. She staffed her salon with highly trained stylists and technicians, many of whom studied at elite academies such as Vidal Sassoon, Toni & Guy, and Aveda. She also enrolled Salon Secrets Spa as a certified Aveda Signature Salon, meaning that all of their services (except nail coloring) would employ all-natural, organic Aveda products. With the salon fully staffed and stocked with elite stylists and luxe products, it was time to open. Since then, not much has changed: Pamela still oversees a team of well-educated stylists and technicians who’ve developed a loyal following of repeat customers and amateur paparazzi. Stylists customize looks with organic Aveda color services, as well as mani-peds, paraffin treatments, waxing, and Xtreme Lashes eyelash extensions. The spa staff soothes bodies with facials, peels, and microdermabrasion, as well as massages and body wraps. The med spa also beautifies patients with cosmetic services such as skin rejuvanation, VelaShape cellulite reduction, and spider-vein treatments performed or supervised by a certified plastic surgeon.
From styling celebrity hair to revitalizing complexions with relaxing facials, the team at Willo Aveda, an Aveda concept salon, aims to fill local mirrors with visions of beauty. Stylists of five different experience levels wash and rinse hair before breathing new life into languishing strands with a tailored cut and blow-dry. Alternatively, hair artisans can deploy Aveda's 97%?99% naturally derived formulas to refresh hair with a single-process color or nourish locks with conditioning plant oils that leave hair shinier than a freshly licked ring pop. The stylists at Willo Aveda also stay engaged with their clients through an active blog that celebrates lauded hair happenings. Most recently, the business collaborated with other Aveda salons to help set a Guinness World Record for the most money raised for charity in 24 hours through haircuts alone.
Salon owner Deborah Nava and husband Michael draw upon more than 40 years of combined of experience and wisdom gleaned from Deborah's stints with Sebastian of Beverly Hills and Allen Edwards of Newport Beach and Michael's training at the International Dior Academy to curate customized, face-flattering coifs. Though stylists customize cuts to flatter each client’s style or conceal budding antlers, the shearing team specializes in youthful hairstyles, sculpting asymmetric looks, and applying vivid highlights. Stylists also festoon strands with the latest flourishes such as keratin treatments and feather extensions. Additionally, hair gurus happily instruct clients in ways to re-create trend-savvy styles at home while furnishing tips for extending the look’s lifespan.
More than a decade after creating her signature line of cosmetics, JanElizabeth cemented her commitment to facial beauty when she established The Perfect Eyebrow & Makeup Center in 2007. She leads her team with nearly 20 years of experience, which enables her to blend custom foundations to match clients' skin and determine the right shade to tint lashes and brows. Rather than follow an overarching philosophy of how eyebrows should look, JanElizabeth thickens, streamlines, and arches brows to enhance facial architecture or reflect the whims of the stock market. The team shares its cosmetics expertise during classes or through photos of its handiwork at weddings and professional shoots.
Plastic surgeon Dr. Craig E. Berris estimates that he's performed over 10,000 procedures over the course of his career. While that seems like a staggering number, this level of experience is the norm. Dr. Berris believes that physician designed skin care products and custom blended peels are the most effective treatments available and the Center's esthetician has over 25 years of experience in medical esthetics. Together at the Center for Cosmetic Eyelid and Laser Surgery, they keep faces looking ageless with services ranging from facials to surgery.
In honor of Women?s History Month, Groupon is celebrating an inspiring group of women: business leaders whose companies and brands enrich their communities. Thanks to the dedication and ingenuity of these leaders, local communities across the country are stronger and more diverse.
Shop the Women in Business collection.