Even before he founded PowerFit Bootcamp, JR Spear always felt a calling to transform people into fitness machines. A fourth-degree black belt and studied martial artist, Spear spent years training future Marine Corps officers and Iraqi soldiers in self-defense and combat skills. Later, Spear taught his own MMA fitness and cardio-kickboxing classes, along with personal and group training sessions. At PowerFit Bootcamp, he and his staff of fitness instructors encourage each student to persevere by leading motivational and high-energy classes. At 14 indoor and outdoor locations, students undergo full-body workouts designed to jettison fat and tone muscle. Trainers welcome students of all stripes, giving them a period of time to complete each move, rather than a number of repetitions, encouraging each student to do as much as he or she can without feeling uncomfortable, overexerting, or resorting to time travel. Along the way, coaches track progress and motivate students by noting benchmarks during physical fitness tests on the first Monday and Tuesday of each month.
Naturopathic doctor Christy Jenkins has extensive medical credentials, working for years as a nurse in fields from cardiology to psychology. She now specializes in geriatric and environmental health, and frequently attends seminars and workshops throughout the country to keep her medical knowledge and practice up to date.
At Naturo Health Solutions, Jenkins customizes holistic wellness plans rooted in naturopathy—a methodology designed to magnify the body's own healing abilities through homeopathy, Chinese medicine, and clinical nutrition. She augments her practice with supplements and products designed to help detoxify bodies and stave off pain. Jenkins also oversees onsite medical-spa treatments, such as cleansing facials and massage therapy performed by licensed aestheticians.
When Alive magazine publisher Elizabeth Tucker first thought about LASIK surgery as an alternative to the glasses she had worn since second grade, she didn't think it was an option. She feared the cost, worried about the time off work, and was unsure about how safe the procedure would be. Luckily, numerous friends told her about the transformative effects of their own procedures, and she finally decided to take the plunge at Crown Laser Center. There, a team of seven board-certified ophthalmologists, optometrists, and surgeons put Elizabeth and other clients at ease as they correct corneas with trained hands and cutting-edge equipment, boasting a 99% surgery-success rate. Elizabeth is now glasses-free and doesn't regret a thing. "It's been life-changing for me," she says in a video on the laser center's website, "I would recommend it to anyone."
The team at JitterSwing Dance Clubs constantly assures their clients that “JitterSwing is our name ... it is not a Dance.” Thanks to film and music videos, swing dance conjures images of acrobatics and leaping bodies, but JitterSwing’s instructors are popular for their approachable St. Louis Imperial style, which is slower-paced and accessible to students of any age. They lead couples and singles through group and private sessions that cover many other types of swing dance as well as country two-step, the cha-cha, and the river waltz. Partners preparing for a wedding dance can take advantage of private lessons, and youths aged 10–16 are invited to the juniors program. In addition to the multiple locations where instructors conduct their sessions, JitterSwing staff members also come out to private events to instruct guests of all ages.
At The Great American Diving Company, swimmers and scuba enthusiasts plunge into a 10-foot-deep, custom-built training pool heated to a balmy 85 degrees. Under the guidance of PADI-certified instructors, students in Open Water Diver classes learn to breathe and explore beneath the surface, opening the doors to continue underwater education and obtain certification or finally put to rest a fear of really big puddles. Divers can gear up for their next expedition in the shop, and the staff also leads scuba trips to diving locales.
As they enter the training circuit at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. Thirty seconds is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.