Allowing for occasional naps in a plush theater armchair or across a leather bowling lounge, it's conceivable that you could stay within Latitude 30's 50,000-square-foot entertainment emporium for days without falling victim to boredom. The roar of the crowd fills a 100-seat sports theater as fans track the main event on the 12.5-foot jumbotron, taking advantage of commercial breaks to eye the 13 surrounding HD screens and keep up with the scores of important football games and spelling bees. At CineGrille, another vast HD screen plays current adventure flicks and romantic comedies as guests enjoy legroom fit for a very tall king. Meanwhile, waitstaff quietly delivers an extensive menu of prime rib kebab, pizza, and gourmet burgers.
For more active entertainment, pins thunder in the 20-lane bowling alley, and at the arcade, players compete on big-screen video games or work redemption games to win prizes ranging from Legos to PlayStations. Colored lights spill across comedians, musical acts, and DJs at the Vegas–inspired Latitude Live before the Axis Bar keeps the party going with drinks and dancing.