As licensed massage therapists and veterans of the U.S. military, Kris Lane and Colleen Hall decided to open a massage business that would have a positive impact on their community. Lane's massage-therapy journey began after leaving the Air Force, earning her massage-therapy diploma, and performing an internship with ob-gyn doctors in which she served women experiencing high-risk pregnancies. She also became certified as an equine sports massage therapist, which inspired her to relocate from Omaha to Louisville. Not long after moving to Kentucky, Lane was in a major car accident that led to reconstructive surgeries, a barrage of physical therapy, and three years of being unable to work. Though the accident left her with permanent nerve damage that threatened to end her career, Lane refused to let pain and numbness steal her opportunity to help others. She has worked with dancers from the Louisville ballet, Broadway performers, and athletes and uses her training and personal experiences to address discomfort caused by acute injury or sleepwalking in pointe shoes.
Lane currently passes on her knowledge as an instructor at Daymar College, where Colleen Hall—A+ Massage Pros co-owner, fellow massage therapist, and veteran of the Kentucky Air National Guard—completed her training. Lane and Hall go above and beyond alleviating physical pain with therapeutic massages. They created a Pay It Forward Program that not only helps local veterans, but also allows patrons to provide for someone in need. The caring duo reduces a participant's regular massage rate by $10 and reserves it for active-duty military personnel, disabled veterans, or any veteran who requires medical massage therapy but cannot afford treatment.