Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
When Lisa Stark's quest for a sensual, laid-back exercise class turned up nothing, she took matters into her own hands. To forge her ideal workout, which is a balance of sexy sizzle and athletic toning, Stark researched popular dance-fitness styles, documented choreography at local clubs, and even enlisted a former exotic dancer to teach her how to kick, saunter, and fill out tax forms in a sensual manner. The months of studying paid off?today, Lisa shares her wit, warmth, and fitness regimen with troupes of women at The Exotic You. Ladies of all fitness levels gather for classes that teach a complete routine of sensual dance moves, checking negative body-talk at the door and summoning their inner vixen out with slow leg extensions and passionate hip rolls.