Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you
44% Off Office Furniture
Alternative Office Solutions
Up to 50% Off at Mattresses at The Futon Shop
The Futon Shop
Mattress purveyor stocks organic, fair-trade mattresses alongside memory foam or more classic materials
55% Off Outdoor Furniture
Bay Area Sofa
$5 Buys You a Coupon for 50% Off a Clover Cook Set With Utensils
For $5, receive a coupon for 50% off a clover cook set with utensils in granite gray at Alite Designs
45% Off Home Furniture
In place of the flickering florescent lights common to big-box grocery stores, sunshine illuminates the foods at Fresh from D'Vine, a farmer-focused indoor market in Salinas. Vibrant, in-season fruits and vegetables form little assemblages on wooden tables, as do bouquets of fresh-cut flowers. Most of the market's offerings come from growers in Monterey and neighboring counties, which helps to keep the store's carbon footprint to a minimum while ensuring that the freshness of its goods are at a maximum. Though the selection of produce changes with the seasons, some customer favorites include strawberries, artichokes, lettuce, heirloom tomatoes, raspberries, broccoli, and peaches.
Monterey Bay Aviation's instructors combine more than 18,000 logged flight hours to teach amateur aviators the principles of piloting. In the discovery flight lesson, soon-to-be-sky-people will first get acquainted with the surrounding Monterey Peninsula Airport in a brief facility tour. Learners will then meet with a pilot, who will explain the major parts of the Cessna 172 Skyhawk, debrief with a pre-flight checklist, and teach mandatory secret handshakes. After a quick weather briefing, the student will plop down on the pilot seat next to their instructor, kick-start the engines, learn how to taxi the craft, and perform a run-up. Finally, with the client behind the knobs, together the co-pilots take to the skies for about 45 minutes to revel in the panoramic local scenery and the assistance of an in-flight genie. Once grounded, the aeronaut will dish out post-flight details and future flight training options, such as official programs or investments in kite-suits.
The Roses of Yesterday and Today Rose Garden has been selling and shipping old, rare, unusual and selected modern roses from their beautiful rose garden in Corralitos since the 1930's.
Cresco Equipment Rentals delivers comprehensive equipment solutions and unprecedented premier service. Contractor to homeowner, large construction project, remodel, facility services, movie production or major event, we’ve got you covered.
Santa Cruz Hydroponics & Organics is a fully stocked indoor/outdoor retail gardening store, with a huge inventory and the friendliest, most knowledgeable staff in California.
Since 1975, Helm of Sun Valley has outfitted outdoor enthusiasts with seasonal supplies, rentals, and gear from brand-name manufacturers. Prepare for a snow- surmounting winter with a trove of cold-weather essentials ($20+), including gloves, socks, hats, and metronomes that keep chattering teeth on a steady beat. Ski- and snowboard-rental packages ($20+) equip thrill seekers for the slopes, whereas thorough tune-ups ($35) and an array of other services ready personal planks for airborne adventures. Patrons can also mine the store's racks for specialty items such as snowboarding pants ($100+), or attempt to impress neighbors and fanciful pool floats with high-end outdoor furniture for summer months.
In 1976, two UC Davis graduate students bought 20 acres of land in the highly arable Capay Valley. One of the students, Kathleen Barsotti, was working toward her master's degree in ecology and was determined to grow vegetables and fruits in an eco-friendly way: organically. The organic-food movement hadn't yet entered the public consciousness, and Kathleen worked overtime to convince restaurants, stores, and consumers of the taste-able merits of her process. Over time, given the possible health and environmental benefits of certified organic food, she succeeded. The farm sprouted to 300 acres to accommodate the increased demand. Today, a second generation runs the farm as well as a shop inside San Francisco's Ferry Building. Dubbed Farm Fresh To You, the store furnishes customers' bags or portable cornucopia horns with all sorts of soil-sprouted goods, including heirloom tomatoes, sweet peas, and fresh asparagus. The farm also teams up with fellow Yolo County and Pacific Northwest farms to deliver boxes of seasonal produce to area homes.
Spokesman Bicycles' mechanics obviously ride their bikes to work, but that's not the only thing they do to reduce their impact on the environment. They also donate used tubes and tires to Totally Tubular Bags, use a biodegradable fluid in their parts cleaning machine, and ride whales to work only on special occasions.
But they didn't get into biking just to help the environment?they love everything about the sport, and many of them have been seriously cycling and fixing up bikes since the '70s. At their shop, the mechanics build road and mountain bikes, as well as work with fitters who adjust each bike to fit the needs of the rider. To keep clients safe and happy, they pass on their expertise to riders during free maintenance classes every month.
Californian abodes can emulate the relaxing, laid-back atmosphere of the tropics with the island-inspired, eco-friendly home accoutrements found at Element Home Furnishings. Many of the items in the shop's unique collection were imported from exotic locales or supplied by local businesses. Multicolored flip-flops, banana-leaf journals, and scented candles immediately evoke vacations on the beach, and a selection of artwork invites a second look with signs made of surfboards and vibrant paintings of Hawaiian landscapes. The shop's furniture show room unveils beds and tables constructed out of sustainable materials, such as plantation-grown mahogany and teak, and towering divider screens made of bamboo wrestled from the jowls of a panda.
Caution stand-up paddling encourages seasoned surf-riders and new-wavers alike to take to the waters with a multitude of nautical recreation equipment. Test ride a plethora of watery rides from the 2011 collection as you learn the ins, outs, ebbs, and flows of riding a stand-up board, a hybrid craft that combines the sleek style of a surfboard with the regal dignity of a paddle staff. Friendly instructors guide students through one hour of instruction, followed by one hour of self-paddling through the calm waters of Santa Cruz Harbor, dispensing wisdom nuggets on basic paddleboarding techniques, postures, and proper etiquette when courting eligible waves. If weather permits, aquatic athletes can take to Monterey Bay to more closely commune with otters, seals, and dolphins. For 14 days post lesson, newly enamored paddlers can apply a $120 credit and opt to adopt their own pet board from Caution's stable of coastal fillies (board prices start at $1,115). See the online store to peruse the collection. Classes are based on availability, so call ahead to secure a spot amongst the gentle swells.
Celebrating a decade of showcasing independent filmmaking from around the world, the 2011 Santa Cruz Film Festival presents 167 films from 33 countries, with 67 films hailing from the Greater Santa Cruz/Monterey area. Festivities kick off Thursday, May 5 with a gala opening for the dark love story Prairie Love and continue until Saturday, May 14, when the city-sized velvet curtains close with Ruffo, a somber look at a surf legend's struggles with addiction. Other films include the tattoo-artist documentary Ed Hardy: Tattoo the World, and Under the Boardwalk, an analytical history of the game Monopoly and the countless world wars fought over who gets to be the car.
After spending years as a salesman for top mattress lines, Steve Shore needed a new mattress himself. Rather than opt for a steep employee discount on one of the mattresses he sold, the enterprising Mr. Shore collected various natural materials and had them assembled into a mattress that met his exacting specifications: a comfy sleep cushion made with no potentially toxic components. The result was such an improvement over the big-name mattresses he sold that Mr. Shore and his son eventually decided to produce a line of organic mattresses based on the prototype, on which Mr. Shore slept soundly for more than a decade.
Now, the Shore men sell their mattresses under the Eco-Cloud name in The Natural Mattress Store. Made from high-quality steel coils topped with natural latex, Eco-Cloud mattresses resist accumulating allergens and nightmare blueprints and retain their shape and support for years. Organic wool and cotton covers help keep sleepers cool and snug in bed by deflecting body heat and wicking away moisture. Each Eco-Cloud mattress comes with a 12-year, nonprorated warranty. In addition to the Eco-Cloud line, The Natural Mattress Store carries more than 20 organic mattresses, as well as eco-friendly, solid wood bedroom furniture from Pacific Rim Woodworking, Bedworks of Maine, and Vermont Furniture Designs.
Signature service: Introduction to fused glass classes
Staff Size: 2?10 people
Average Duration of Services: 1?2 hours
Pro Tip: One-of-a-kind fused glass art and sand art by David Alcala
Santa Cruz Core has a staff of trainers, yoga instructors, dietitians, massage therapists, and fitness instructors who help clients get and stay in shape with a wide range of wellness services and fitness classes. Their team is committed to creating a community of wellness and to helping others achieve optimal health. They also work with clients who are rehabbing an injury, looking to increase their overall performance, or hoping to change their body.
Staff Size: 1 person
Average Duration of Services: 2?4 hours
Brands Used: Nasco Acrylic Paints
Pro Tip: Bring a journal to place photos, notes, and reflections.