In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Professionals at Pure Aesthetics & Beauty Bar use natural ingredients to clean up both bodies and faces during scrubs, facials, and vajacials. Aestheticians also tend to the bikini area with a Parisian strip-less wax and tinting services in such hues as purple, pink, brown, and black.
The vintage decor and funky vinyl records on the ceiling and walls of Graffiti Salon reflect the fashion-forward sensibilities of the hairdressing team, which cuts, colors, and styles locks with innovative shapes and eye-catching hues. From the same square styling chairs, stylists extend strands with Hot Hedz hair extensions, banish superfluous frizz and curl with straightening treatments, and enhance tress texture and color with vibrant feather applications. Tucked away from the bustling salon is a private spa room, whose soft music, aquariums, and babbling fountains urge away excess tension during every treatment. Within the calming space, spa staff lavishes bodies with massages, custom facials, and microdermabrasion facials, which slough off dull skin cells to keep living ones from hearing the same stale anecdotes about last year's sunburn.
At Pinnacle Institute of Cosmetology, budding beauty experts learn the ins and outs of life at a salon. As part of their training, the students practice their craft on visitors, but always work under the careful supervision of a pro. For a fraction of the prices typically charged by professional stylists or lawyers that moonlight as stylists, the professionals-to-be can enhance hair with custom cuts, color, and conditioning treatments. They also pamper visitors' hands and feet during mani-pedis, freshen skin with facials, and wax away unwanted hair from brows and lips.
Handicap Accessible: Yes
Staff Size: 1 person
Parking: Parking lot
Most popular service: Signature facial and eyelash extensions
Brands Used: CosMedix and Xtreme Lash
Pro Tip: Our peels provide dramatic results with gentle formulations and remain on the skin for 6?8 hours.
Until humans learn how to download consciousness onto a computer, being beautiful will be important. Thank goodness for Natalie Morgan's Face Boutique. The salon's skilled aestheticians can swiftly wax away unwanted hair from brow outskirts, or reverse the signs of aging with an invigorating facial treatment. Guests may also request a specialty makeup session to transform a boring pumpkin into a sexy dinner date.