Color Me Rad stages 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch. Each color station along the racetrack flings a new, nontoxic pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.
Upon registration, each runner collects a Color Me Rad T-shirt, sunglasses, sponsor gifts, and a race bib. Though they don't receive a gift packet, runners younger than 8 years old can sprint for free, provided they have a waiver signed by a guardian and won't give in to demands for gold from confused leprechauns.