When Cliff Hodges, the founder and CEO of Adventure Out, graduated from MIT with a degree in electrical engineering, he knew a traditional desk job wasn't for him. According to Technology Review, he quickly gave up his engineering career for the wireless world of the great outdoors, where he began to hike, climb, and surf his way around the world, always staying true to his philosophy of environmental respect and protection.
His travels and business accomplishments have gained some measure of notoriety; he's coached on MTV's Made, consulted for ABC News, and was selected as one of four winners of the 2011 Santa Cruz County Civic Service Award: The Nextie. Adventure Out was also identified for meeting survival skills training standards by The New York Times best-selling author Tim Ferriss in The 4-Hour Chef.
Today, he and his program consultant Tom McElroy lead excursions into the California wilderness to teach backpacking and survival skills, including the tracking of animals and wild ice-cream trucks, and they also guide novices through surfing, rock-climbing, and mountain-biking sojourns. Through fundraising, Adventure Out has helped save Castle Rock State Park from closure and a portion of their proceeds is put directly back into the park.
Registered dispensing optician Patrick Fasano of Focus Opticians personalizes peepers with carefully calibrated lenses and distinctive frames. Scratch-resistant lenses (a $139 value) stylishly block rays while increasing the safety factor of nuzzling equatorial cactuses. Next door to the main show room, Focus Opticians' optical outlet store stocks some designer-name frames as well as closeout and discontinued styles (a $99 value). Each customer also receives a free glasses case and cleaning cloth with his or her purchase. Consultations range from 20 to 30 minutes and conclude with increased clarity, allowing patrons to resume the vision-intensive process of retracing ant footsteps.
An interest in computer systems brought Martin Canovas to California from his native country of Brazil in 2001, but it would be another complex system that would keep him here. Following his heart, Martin made the move from systems engineer to holistic healer, earning both a master's in traditional Chinese medicine and certification in orthopedic sports medicine. Today, the licensed acupuncturist and herbalist strives to treat people, not their symptoms, by determining root causes before recommending a treatment path that will spark the body's innate healing abilities and latent superpowers. Plans may include the insertion of sterile acupuncture needles to unblock bodily energy as well as herbal supplements to bolster healing. Martin also offers tui na, a blend of massage and acupressure, in his attempts to assuage maladies such as fatigue, gastrointestinal conditions, and allergies.
When they moved to California from England, mother and daughter Linda and Amber Scriven brought their talents for alternative medicine along with them. Linda had practiced homeopathy for years and operated her own practice. She had passed that passion for Chinese and holistic medicine down to her daughter, who followed in the family footsteps by becoming an acupuncturist and herbalist herself.
Today, the pair shares its expertise through services including cupping, homeopathy, and qi gong, which are performed individually or as part of larger treatment plans. Remedies are also extended to animals such as cats, horses, and stressed pet rocks: Linda is a horseback rider who combines her integrative medical expertise with veterinary know-how.
As a second-generation chiropractor who grew up exposed to chiropractic techniques, Doctor of Chiropractic Adam Cantor practices what he preaches. Personally, he has never taken a medication nor received a vaccine. Instead of shriveling up and blowing away, Dr. Cantor stays healthy and active, demonstrating the power of chiropractic medicine during hands-on exams and adjustments. After hunting down subluxations in the spine—areas where the nerve is being pinched by a slipped disk or the nerve’s grandmother—he shifts around internal components to take pressure off the nerve and allow it to continue relaying information to the body. His job completed, Dr. Cantor also finds time to give back to his community, hosting teacher-appreciation days and supporting local golf tournaments.
Armed with a clinical doctorate in acupuncture and Oriental medicine from Oregon College of Oriental Medicine, licensed acupuncturist Lumiel Kim-Hammerich harnesses ancient healing arts to treat patients for more than 50 different conditions. During acupuncture treatments, tiny sterile needles, hands, or noninvasive tools stimulate specific points on the body, offering an alternative to medicine to alleviate sources of pain and stress. Healing takes place in a community setting, with a common room adorned with four massage tables or five recliner chairs that coddle visitors like a mother hen coddles her favorite stuffed animal. In addition to acupuncture, Lumiel also offers reflexology and Hanna somatics training on a private basis.
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