Jeff Martin's rise to CrossFit acclaim began in the small front room of the phone company he owned with his wife, Mikki. There, he began to teach martial-arts classes in kickboxing, Kenpo karate, and krav maga under the company name Brand X, building a foundation of self-defense skills as his class sizes steadily increased. Jeff's devotion to CrossFit was born simultaneously with Brand X's move to a larger location. Both he and his wife earned their training certifications and established their gym as one of the first official CrossFit affiliates. He then went on to spearhead the CrossFit Kids program, a venture that led to his title as Director of Youth Training for CrossFit Headquarters and the recent surge in toddler NBA recruits.
Today, the classes at CrossFit Brand X encompass every facet of Jeff's journey through the fitness industry. Elite coaches, Kenpo black belts, and certified krav-maga instructors lead sessions for all age groups that aim for functional strength and endurance, helping patrons to feel more powerful and able in their day-to-day activities such as lifting heavy boxes and scaling flights of stairs. The 30-minute CrossFit workouts cull techniques from weightlifting, gymnastics, and cardio drills, challenging muscles with movements that correspond to real-life tasks for all-around health.
As a thin teen, Peter San Nicolas turned to bodybuilding to buff up his physique, which gained him praise from ESPN’s American Muscle. Then in 1989, Peter channeled that motivation into establishing Ramona Fitness Center, a two-story workout facility for members 21 and over. Now, nearly 25 years later, Peter and his team of dedicated personal trainers and fitness instructors are still motivating others to lose excess weight and tone bodies through personal-training lessons, small-group sessions, and 18 group-fitness courses. Instructors get students’ heart rates pumping during Turbo Kick sessions, which meld kickboxing and intense interval training. Additionally, Core and More classes take 30 minutes to focus on ab work without attempting to do yoga while wearing a suit of steel-plate armor.
The facility is also packed with modern workout equipment that ranges from the ellipticals and spin bikes that line the loft-style second floor to the free weights that fill the ground level. The upscale fitness center is also outfitted with a retail area stacked full of vitamins and supplements.
Every morning, the lotus flower surfaces from the murky water and unfurls its brilliant petals in the sun?s warmth. This image of a lotus flower blooming on the sign outside A Rich Experience Massage & Wellness Spa hints at this process of perpetual renewal. The spa's team attempts to help patrons blossom, drawing out inner beauty in minimalist rooms to help create a calm and peaceful atmosphere.
During skincare treatments, the staff's medical aesthetician analyzes facial features before refreshing them with products from Botanical Science. Muscles purr smoothly under the hands of a licensed massage therapist, who, unlike an Olympic gymnastics coach, uses pressure to relieve tension.
At Bellus Academy, students offer discounted services to the public in an onsite salon and spa in order to hone their craft. The space features professional equipment that help students gain experience working with same equipment they will find when they enter a premier spa or salon, mirroring the upscale atmosphere of more costly salons or spas. Working under the close supervision of their instructors, the student-stylists pamper clients with anything from cut and color to deep-tissue massage and pomegranate-enzyme facials. The ever-expanding service menu also features several advanced skincare treatments as well, including microdermabrasion and peels.
Bonnie Stromer, a registered art therapist, opened Xpressive Arts Center to make art programs available for everyone in the community, animating her belief that the arts are an important form of self-expression and communication. Inside the historic stone building, instructors lead an array of classes in printmaking, beadwork, and painting to stoke the flames of each individual?s artistic expressivity. During the popular BYOB painting sessions, groups of painters bond and learn new techniques over wine, beer, or basically any kind of matter that starts with the letter b.
Behind the vertical columns and manicured hedgerows of the art-deco district's Ocean Reef hotel, the salon and spa’s aestheticians and massage therapists pamper bodies with nourishing head-to-toe therapies. Mere steps from Miami Beach and bustling Collins Avenue, the spa is surrounded by myriad local promenades on which to flaunt physiques newly nourished by hair, body, and facial treatments, as well as waxing. Clients can park cars or their Shetland ponies on the street, or take advantage of Ocean Reef's valet service.