Dr. Andrew Rummel, OD knows that there are two keys to eye care—one, of course, is medical expertise, and the other is communicating with the patient. Dr. Rummel has expertise in spades. He can conduct a routine eye exam, fit clients for a pair of contacts, or—just as deftly—correct vision with laser surgery. However, he and his bilingual team also take communication very seriously, conversing fluently with patients in English and Spanish.
When Dr. Barry Katzman opened West Coast Eye Care & Med Spa, he envisioned the space as a small practice that would help locals better enjoy the city’s famous sunsets and beaches. With his expertise—he’s participated in hundreds of studies for advanced treatments—the business quickly took on enough customers to sustain seven offices, a staff of a dozen doctors, and its own language, which outsiders describe as Latin spoken in pig Latin. After outfitting eyes with prescriptions and preventive care, staffers can help them navigate an optical boutique stocked with more than 10,000 designer frames by Dior, Bvlgari, and Tom Ford. Regular performances of more advanced surgeries, such as LASIK, cataract laser procedures, and eyelid lifts, made the staff intrigued about similar aesthetic procedures. As a result, they opened a med spa, where they tighten and brighten skin with injections, rejuvenating laser treatments, and even plastic surgery.
Glasses frames have come a long way from the clunky, squarish black frames that were originally used to punish children for squinting in church. Choice Vision offers a plethora of sophisticated, stylish, and comfortable frames from designer brands such as Fendi, Giorgio Armani, Calvin Klein, Dior, Gucci, and the guiding light of global fashion, SpongeBob SquarePants. Ladies will find the perfect design to adjective their vocation of choice with "hip," while dudes can score some retro frames that surround their head in a glittering haze of irony. Frames range from $75 to more than $500.
Eclipse Eyewear fashions chic sunglasses from a selection of 1,500 frames from high-end brands such as Chanel, Prada, and Versace. Luxurious shades stand against walls and look out from display cases, eager to slide over patrons' eyes to shield them from harsh rays or pigeons' attempts to make eye contact and demand breadcrumbs.
Dr. Leslie Chen practices what she preaches at her practice, Eye Studio Optometry. After thoroughly reviewing both methods, she decided against relieving her dry eyes and other vision issues with LASIK—for free—in favor of Paragon CRT, a noninvasive treatment that improves eyesight overnight with therapeutic contact lenses. In addition to this procedure, her office offers routine vision exams, glaucoma treatments, dry-eye solutions, and a selection of eyewear from designer brands such as Ray-Ban, Armani, and Dior.
If you're willing to let someone operate on your eyes with a laser, what's the one thing they better have? Steady hands are important, sure, but how about experience? All told, The LASIK Vision Institute's doctors have performed more than one million eye surgeries at 57 locations nationwide. Across its network, the company has independent veteran surgeons who are all LASIK experts.
Technology has played a major role in LVI?s success, as well. Each location relies on FDA-approved laser technology that results in minimal discomfort and short recovery times, in addition to helping many patients see 20/20 or better.