Skyler McCurine's winning Stratejoy essay describes her long-time fascination with red balloons and how she serendipidously saw them at key points in her life. One day, while sitting in her car and crying because of her lack of life direction, a little girl in the car in ahead of her released a single red balloon. This was the beginning of an important realization: that she had to let go of comparing herself to others and embrace her own weaknesses. She went on to found Le Red Balloon, and today she pours this personal revelation––along with her experience in retail––into her work as a stylist.
Skyler's raison d'être is to help her clients remember that they are beautiful no matter their size, shape, or idiosyncrasies. To aid their transformation, she takes the hassle out of shopping by going with her clients and even looking after their kids while they try on clothes. When the new garments come home, she purges messy closets and organizes new pieces by color, style, and house sigil. When she isn't gussying up her own clientele, she teaches workshops that strive to reverse the media's negative influence and help women treat themselves and others with true kindness.