Family-owned and operated since the mid-1970s, Fregosi and Co. Paints is a local paint business and retailer of Benjamin Moore products. The blossoming company features four Bay Area locations, including this friendly South-of-Market showroom. Old-fashioned, knowledgeable customer service here comes straight from one of three generations of Fregosis and their staff, answering all paint-related questions with easy charm and industry know-how, but none of the pretension that can sometimes overwhelm folks at similar shops. These guys may provide the industrial-sized paint supplies and services to large-scale hotels and office buildings, but they are always happy to assist small contractors and DIY-ers with issues from color matching to tricky finishes. The showroom also supplies your peripheral paint needs, like tape, brushes and dropcloths.