Even before you climb inside, the GoCar is clearly a car with a personality. The petite, three-wheeled two-seater has a hood that slightly resembles an eager-to-please smiley face, and an open top that seems custom-made for letting the breeze ruffle your hair. Then the real fun begins: built with the company's own software and a compassion for the voiceless robots of America, a talking GPS system guides two-seater GoCars through the city streets of San Francisco, San Diego, Miami, Barcelona, Madrid, and Lisbon with cheerful, info-rich narration. Second only to having a knowledgeable local jog alongside your minivan, tours zip along at drivers' own pace and accommodate as many pit stops as time allows.
Someone walking up to Cole Hardware for the first time might think they've stumbled upon a modern art gallery instead of a hardware store. Their front window displays everything from Pollock-esque paintings in gilded frames to chandeliers built from Christmas ornaments to a fine-dining table setting re-created with only tools. In fact, all of the eye-catching installations are created using exclusively Cole Hardware merchandise.
But the displays are also a testament to how the shop has set itself apart in other ways?for nearly 100 years, Cole Hardware has been known for exceptional customer service. What started out as a one-man operation with the motto, "There are no strangers here, only friends we haven't met yet," has grown to a family of stores that also provides home repair services and commercial supplies. Their retail inventory is expansive and competitively priced thanks to backing from Ace Hardware, which has helped the company garner awards from SF Weekly and the San Francisco Bay Guardian.