Shopping in San Marcos

Resist the urge to conceal expanding tummies with unsightly sacks and establish sartorial values early on with today's Groupon. For $39, you'll get $90 worth of baby and maternity merchandise at Bloom, a maternity store that carries a raspberry-jelly vat's worth of baby clothes and baby gifts for babies.

The mighty shoe has been called the carriage to the foot, a fashion-forward receptacle of phalanges, and the durable bread between our butter-heels and bacon-sidewalk. Today's Groupon dresses your walkers with $70 worth of shoes, plus apparel, handbags, scarves, and more at The Shoe Club for $35. Update your aesthetics and then cross off your style checklist with the pen you keep between your nimble toes to do crossword puzzles on public transportation.

The chic fashionistas at Frayed will make you feel as comfortable as a well-worn pantleg under a warm iron massage. They'll give you the celebrity-worthy stylist treatment, helping you find the most flattering fit of jeans from the likes of MEK, Miss Sixty, People's Liberation, and more (starting at $64). Complement the perfect pair of leg pipes with a red JK satin jacket ($48); a Tiffany Alana dress, skirt, or top (starting at $99); or a floppy sunhat (starting at $18). Earrings and other jewelry start as low as $5, and the shop also carries bathing suits starting at $50 for your spring- and summer-break getaways.

At Luis Gallardo's Bike City, the walls have nearly disappeared behind row after double-decker row of bicycles. Though his shop is packed with road bikes, mountain bikes, cruisers, hybrids, and children's bikes, Gallardo—a 40-year veteran of the bike industry—has also managed to find room for accessories and parts from brands such as Shimano, SRAM, and Louis Garneau. His team of mechanics repairs and maintains every make and model of velocipede, drawing on experience gleaned from years spent living with two-wheelers in their natural habitat.

Run Gear Run is like a candy store that sells absolutely zero candy. Colorful shelves are stocked with top-brand running shoes ($85+) such as Mizuno, Brooks, ASICS, and Saucony, along with chafe-free tops and bottoms ($25+) from Moving Comfort, DeSoto Sport, Zoot, Oiselle, and Thorlos for unrestricted strides and inevitable meter-maid rubbernecking. Track your track time with wrist-wrapped stopwatches ($50+) from Soleus and Timex or stand out from the pack of deer with reflective gear. A rundown of new inventory arrivals can be found here.

Environmental Retail Store