Family patriarch Nordy Rockler opened the doors of his first store in 1954 to supply his fellow craftsmen with knowledge, friendly advice, and a large selection of tools for at-home woodworking projects. Now, the chain of retail outlets brims with more than 20,000 tools and specialized woodworking equipment. Next to a steely rainbow of hinges, casters, and screws, a supply of lumber and exotic hardwoods provides planks for building tree houses or just leaving around as a warning to uncooperative trees. The tenor buzz of power tools operated by newly knowledgeable guests drifts from educational sessions on operating equipment and woodworking.
Although the aestheticians at Neo Electrolysis and Beauty Center elongate eyelashes and apply permanent cosmetics, the sole focus of their business is hair removal. Electrolysis technicians rid skin of unwanted fuzz one follicle at a time, waxing techs swipe away bristles by the swath, and threading experts tighten up eyebrows and clear away facial hair with chemical-free cotton thread. The team has refined each of these techniques over the course of its 23-year history to such a degree that each treatment is customized to the individual client.
Fleet Feet Sports helps promote an active, healthy community by outfitting people of all fitness levels with the proper apparel and footwear. At three different locations, the staff maintains a one-on-one connection with customers, particularly during the Fit Process—an extensive, multistep fitting formula that incorporates multiple measurements and a gait analysis so shoes, socks, and inserts jive comfortably with every foot. To ensure clients are swift enough to compete in marathons or outrun even the fastest repo man, Fleet Feet Sports also offers marathon training and free workouts every Thursday at its Sandy Springs store.
The playful toy emporium offers an eclectic collection of imagination-blowing toys, sure to satisfy the toddler or tween on your houseboat. To ensure the next generation carries on the family's entomology legacy, bestow a HexBug (starting at $9.99) upon your over-five-year-old, or keep a flight-prone child grounded with a Kid Galaxy Ripcord Flyer ($15.99), a launchable, flying helicopter. While the store's stock of artsy crafts (starting at $1.99), building blocks (starting at $3.99), dolls (starting at $8.99), and precious fake diamonds will lure your tot into its gooey web of fun, extras such as free arts classes and weekly story time will keep them there. Consult the calendar for further information.
The year was 1972—a time when the running boom was reaching a head in the United States, and Jeff Galloway was living his dream. The young runner held the American record for the 10 mile, participated in the Munich Olympics, and finally convinced his parents he wasn't being chased by invisible wolves.
But he realized that there was something missing from the running scene—a specialty running store. So he opened one himself, Phidippides, and it quickly grew into 35 franchise stores. Even with such success, Galloway is committed to personally helping runners and continues to oversee both locations in his hometown of Atlanta.
Named after the Greek messenger who ran the first marathon, Phidippides running stores help athletes achieve their own goals through great shoes. The staff first assesses a client's level of activity and physical needs, and takes into account important factors such as any previous injuries and performance goals.
Next, customers slip on a pair of diagnostic shoes so the professionals can analyze their natural run or walk and make the appropriate shoe recommendations. Finally, the client selects the shoe based on function, personal comfort, and how well it coordinates with their running partner's eyes.
After they take their shoes home, clients can meet up with Phidippides again during running events.
With locations spread throughout the South, Paper Affair gives patrons easy access to a vast selection of imprintables. A knowledgeable team guides clients through colorful corridors of stationery by brands such as Bella Ink, Inviting Company, and Crane & Co., selecting the best announcements to serve as a tasteful alternative to trumpet fanfare, or baby shower stationary that runs the gamut from silly to sweet. To complement the range of paper goods, staffers also stock shelves with useful gifts such as coasters and guest towels, as well as custom napkins that let guests know exactly whom to thank for stuffing the turkey with fluffernutters.