Between the disco ball that glitters above the dining room, the toy sharks swimming in bucket-sized cocktails, and the Pop Rocks that crackle in watermelon margaritas, it's pretty obvious that Baja Sharkeez is a lot of fun. These playful touches are the handiwork of Ron and Greg Newman, a father-son team for whom Sharkeez is a labor of love. Ron had found success with the Red Onion chain of restaurants in the '70s and '80s, but upon Greg's graduation from USC, the pair decided to start fresh with a new concept. According to The Tasting Panel, Greg enlisted some of his fraternity brothers to help develop the brand, and today, the small chain maintains a boisterous, beachy vibe that reflects Greg's Hermosa Beach upbringing.
In that spirit, Sharkeez hosts plenty of special events, including July 4th hot-dog-eating contests and bachelorette parties with drink specials and party favors. But even on a normal day there's generally a crowd, whether it be families ordering off the kids' menu at lunch, or coworkers stretching happy hour into a late night. The kitchen cooks up an extensive selection of Baja-Mexican dishes, such as burritos stuffed with mesquite chicken or the very popular mahi-mahi tacos. Those looking to drink with their meal can order spiked lemonades and fresh-fruit margaritas or build their own cocktail at the bloody mary bar.