Apparel in Santa Cruz

Select Local Merchants

Founders TJ and Marcella Moran understand that surfing isn’t simply a sport—it’s a way of life, a thrilling communion between humanity and the vast seas that has fascinated generations of coast-dwellers. And, ok, it’s also a lot of fun. They honor the waves at Surf Life, a shop situated just blocks from the azure waters of Pleasure Point. There, they fill the shelves with vintage and locally made surfing gifts and apparel. Surf wear for men, women, and children, such as dresses by Lucy love, board shorts from Katin and girls’ bikinis from Toes on the Nose, join T-shirts screenprinted with designs by local artists. The shop rounds out its inventory with a beach-inspired olio including wall art, candles, and jewelry.

1338 Pacific Ave
Santa Cruz,
CA
US

Multiple levels of tanning beds gradually bronze skins inside private rooms at Tanners Cove. Tanning accelerators available at reception can hasten the arrival of sun-kissed hues, and Magic Tan spray-tan booths spritz on golden color without exposure to UV light or glares from jealous wall sconces.

1420 41st Ave
Capitola,
CA
US

Brazil native Claudia Diniz curates and designs a menagerie of flattering, fashionable clothing to outfit ladies for workouts or leisure. The activewear she stocks in her online and brick-and-mortar boutique infuses fitness gear with style thanks to decorative cutouts and body-hugging silhouettes as well as fabrics engineered to resist wind or fight bacteria. The cajubrasil one piece jumpsuit flaunts taut stomachs with a sheer overlay and its spandex-like New Zealand fabric hugs curves down to the calves. Her signature brand leggings, meanwhile, conform to body shapes via Supplex fibers, which protect legs from UV rays and very short supervillains. Viva O Sol also carries other fashionable brand names such as Bia Brasil, Gloss Army, Caju Brasil, Blue Fish, Equilibrium, Goddsswear.

104 University Ave
Los Gatos,
CA
US

Web content related to this deal may contain graphic adult imagery unsuitable for minors or workplace viewing.

1565 Winchester Blvd
Campbell,
CA
US

The brand American Apparel, which recently celebrated its 10-year anniversary, conjures up images of stylish and well-fitting fashion basics. It also likely brings to mind sassy advertisements featuring long-haired beauties in natural makeup posing in skin-bearing bodysuits and loungewear.

But what many don't know about the brand?despite its name and the slice of apple pie that comes with every purchase?is that all of its clothes are made in America. Everything from sewing and cutting to accounting and marketing happens in one building in downtown Los Angeles, and the rest occurs within a 30-mile radius. Not only that, every slim-fitting pair of pants, spandex bodysuit, and v-neck T-shirt is made in a sweatshop-free environment.

Plus, keeping everything in house means the company eliminates unnecessary and wasteful factors, such as shipping fuel and packing materials, as well as provides jobs to Angelenos, instead of outsourcing them.

681 Leavesley Rd
Gilroy,
CA
US

Since 1984, Sports Fever has outfitted fans of nearly every professional and collegiate sport with the colors and emblems of their beloved teams. With 16 brick-and-mortar stores throughout Northern and Southern California and an extensive online catalog of apparel and accessories, Sports Fever lets locals celebrate the Giants' recent world-championship victory with sporty T-shirts while supplying alumni with college hoodies that show off their schools’ chart-topping ACT scores.

925 Blossom Hill Rd
San Jose,
CA
US