Founders TJ and Marcella Moran understand that surfing isn’t simply a sport—it’s a way of life, a thrilling communion between humanity and the vast seas that has fascinated generations of coast-dwellers. And, ok, it’s also a lot of fun. They honor the waves at Surf Life, a shop situated just blocks from the azure waters of Pleasure Point. There, they fill the shelves with vintage and locally made surfing gifts and apparel. Surf wear for men, women, and children, such as dresses by Lucy love, board shorts from Katin and girls’ bikinis from Toes on the Nose, join T-shirts screenprinted with designs by local artists. The shop rounds out its inventory with a beach-inspired olio including wall art, candles, and jewelry.
Glenn Young studied art at Santa Clara University before serving as a photographer in the Peace Corps in The Gambia. Upon his return, he founded Artscapes, where he funnels his 20 years of professional photography and framing experience into art preservation. His clientele includes private collectors as well as museums such as the DeSaisset Museum and the San Jose Museum of Art. And to stay at the forefront of art preservation, he learns best practices and advanced techniques from the Western Regional Paper Conservation Laboratory, where paper cloning was invented.
Glenn pours all this experience and training into leading his team of trained visual artists and craftsmen. The skilled staff takes an individualized approach to framing that relies on museum-quality materials such as hand-wrapped fabric liners, French matting, and UV-filtering plexiglass for long-lasting results. In addition to housing works of art from paintings to photographs in a selection of 2,000 frames, they keep their gallery stocked with antique posters, movie posters, and paintings for elegant home decor.
The archival specialists at Willow Glen Art & Frame have occupied the same Lincoln Avenue storefront for more than 35 years, and their dedication to the craft remains evident in the way they eschew standard gallery framing techniques in favor of fully customized picture frames. Knowing that each unhung canvas that enters their store is someone’s precious heirloom or priceless work of art, the framers take care to consult with customers before suggesting wood, metal, or acrylic styles to best complement the object. Every one-of-a-kind frame comes into being with the assistance of computer-guided mat-cutting technology and glass that protects against harsh UV waves, ensuring that still-life paintings of grapes do not dry into raisins over the years.
After undergoing a serious bike accident, Jaimi Ellison became overwhelmed by the rehabilitation process. Constantly traveling to different appointments at different clinics with different therapists, she wished her needs could be met at one location. Fortunately, Ellison recovered, and drew on her personal experiences to open Santa Cruz Core. Today, this hub for holistic wellness caters to clients with services ranging from personal training to chiropractic care to therapeutic massage. In a semi-private, clinical setting, a dedicated team of personal trainers, chiropractors, acupuncturists, massage therapists, and nutritionists provide an integrative approach to wellness and spread the positivity by giving back to the community. Staff members are certified within Santa Cruz, and are working on their national certification.
To the art designers at S.F. Framing, picture frames should do more than simply encase art, photos, and posters. They believe they should complement decor as well. At S.F. Framing, more than 1,200 mouldings suit all sorts of aesthetic styles, from sleek, metal frames for posters to wood frames embossed with intricate gold leafing for traditional art prints and ancestor's mug shots. They also believe that frames should offer protection and draw from more than 40 years of shared experience as they armor precious objects in museum-quality frames. This archival process uses premium materials, including acid-free paper, UV-blocking glass, and framing-grade acrylic, maintaining items in mint condition for years of display. As a bonus, some of the brands on hand have earned the approval of the Forest Stewardship Council, and some actively support reforestation programs or use reclaimed wood.