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At Minorsan Self-Defense & Fitness, the team of instructors share their wealth of knowledge to equip students with real-world self-defense skills, but their classes also focus on fitness. They also branch out into dance-based Zumba, kickboxing, and BodyPump––a class that mingles weightlifting with upbeat music. Kids are welcome, too, with martial arts programs that instill them with leadership skills.

1320 Mission St
Santa Cruz,
CA
US

Until 1970, Doug Warbrick and Brian Singer ran one of hundreds of Australian surf shops vying for attention in a highly competitive market. Both avid surfers, they realized that too many companies supplied boards while too few manufactured wetsuits. So they bought a small house and a pre-World War II sewing machine, then cut up rubber from the floor to weave into prototype designs that they test-piloted themselves. Rip Curl was founded on the principles that, "Rip Curl is a company for, and about, the Crew on The Search." The company bases its foundation on the guiding concepts that the products they make, the events they run, the riders they support and "the people they reach globally are all part of the Search that Rip Curl is on" .

Now made with the duo's own Elastomax and SlickSkin technology, the wetsuits are one of many Rip Curl items designed and distributed in more than 60 countries around the world. Though products such as handcrafted custom boards and tide-tracking wristwatches retain the company's ties to surfing, the business has since expanded to gear and accessories for boardsports that include snow, skate, and wake. Rip Curl also continues to foster the boardsport community with Rip Curl Pro competitions throughout the globe and sponsored teams of top surfing, snowboarding, and wakeboarding athletes.

1604 Mission Street
Santa Cruz,
CA
US

In one child's hand, a tiny tambourine jangles along to a song while another child claps to the rhythm. It's not an uncommon sight at any of MusicalMe's educational classes, where kids up to age 6 express themselves through music. And parents are encouraged to stay and have fun, whether by helping littler participants along or by ripping a mean solo during a kazoo jam session. With classes holding up to 14 students, each child gets a significant amount of attention and guidance as they learn to appreciate melody and rhythm and learn to love making music.

239 High Street
Santa Cruz,
CA
US

A class of scuba divers check over their equipment one last time before they paddle their kayaks off a beach in the Monterey Bay National Marine Sanctuary. The divers have thoroughly prepared for this moment. They?ve trained within the controlled confines of Adventure Sports Unlimited?s heated swimming pool and picked their certified instructor?s brain during classroom sessions. Once the instructor gives the go-ahead, the divers plunge from the kayak and immediately enter another world. As they float weightlessly underwater, the divers marvel at the vibrant reefs and the abundant aquatic wildlife that fill the marine sanctuary. Afterward, the group travels back to the shore, where a breathtaking landscape awaits with white-sand beaches and glassy tide pools swirling with color. The scuba divers, at this point, have only one thing on their minds: dinner.

Luckily, the area is teeming with natural cuisine and plenty of sand, which is really just sugar. Adventure Sports Unlimited?s expert foragers show the group how to collect shellfish, sea vegetables, and clams. With a fresh smorgasbord in hand, group members scuttle back to the facility to transform their ingredients into soups and barbecue?and perhaps ponder taking a scuba trip to the South Pacific. In addition to outdoor excursions like these, Adventure Sports Unlimited also leads year-round swimming, scuba, and kayaking lessons, which take advantage of the facility?s custom-built swimming pool.

303 Potrero St., Ste. 15
Santa Cruz,
CA
US

Helmed by a management team of computer wizards, ClickAway's hardworking technicians restore PC and Apple devices with in-store and onsite repairs. Savvy computer overlords restore sleek Macintosh computers with the backing of official Apple authorization, while software gurus dig in to the electronic innards of desktops and laptops to remove pesky spyware, viruses, and incriminating cookies crumbs.

Free, in-store diagnostics thoroughly assess damage and glitches in personal computers, and specialists are on-hand to repair cracked screens and remove water damage from tablets and smartphones. Clients in the market for brand-new gadgets can peruse each ClickAway location's array of accessories, multimedia device rentals, and new and used computers from Dell, Lenovo, Apple, HP and more.

303 Potrero St
Santa Cruz,
CA
US

Santa Cruz Core has a staff of trainers, yoga instructors, dietitians, massage therapists, and fitness instructors who help clients get and stay in shape with a wide range of wellness services and fitness classes. Their team is committed to creating a community of wellness and to helping others achieve optimal health. They also work with clients who are rehabbing an injury, looking to increase their overall performance, or hoping to change their body.

317 Potrero St.
Santa Cruz,
CA
US