Exhale Spa seeks to transform its clientele inside and out. The founding team of fitness professionals and aestheticians sought to create an environment where they could empower visitors with pampering spa treatments, invigorating fitness classes, and lifestyle education, helping clients attain a sense of control and holistic balance. Now with 19 locations across 11 cities, Exhale Spa and its signature services have earned mentions in numerous national publications, including People magazine, the New York Times, and O, The Oprah Magazine.
Exhale's signature Core Fusion classes incorporate dance-inspired stretches, yoga poses, and Pilates exercises into total-body workouts that build long, lean limbs and sturdy abdominal muscles over time. For an even more varied workout, the instructors introduce boot-camp techniques, cardio exercises, or multiplication tables to select sessions. Yoga classes present a similar amount of breadth and variety, drawing inspiration from a number of introspective and physically oriented styles. To help hasten physical transformations, nutrition and wellness coaches teach attendees about the impacts of diet. These sessions build an awareness of healthy eating habits through custom meal plans and by teaching clients how to identify the edible parts of a fruit basket.
Many of the center's traditional spa services seek to inspire confidence. Facials pamper and refine skin using everything from green tea and fruit extracts to microcurrent technology, and mani-pedis revitalize digits before glazing nails with a vibrant new coat of color. Bodywork treatments look beyond physical relaxation and focus on holistic concerns. Massage therapists can use Eastern or Western modalities to soothe overstressed musculature, and acupuncture treatments and reiki sessions jump-start natural healing processes by encouraging the free flow of inner energies.
At Top Notch Express Car Wash, customers can choose their preferred degree of cleaning control. Each of the four locations abides by a flex system, enabling owners to drive by for a full- or express-service scrubbing. Express washes cleanse and jet-dry exteriors before patrons vacuum the interiors themselves, whereas full-service washes employ the staff to vacuum, clean windows, and oversee the application of add-ons such as wax and tire shine. Frequent clients can even sign up for a monthly unlimited wash plan, a prudent asset for autos that are regularly sullied by off-road excursions or ice-cream-truck demolition derbies.
Technicians further primp vehicles with meticulous detailing at all venues, and oil changes at West Augusta and Evans. Their focus on speed and convenience has earned them the Best of Augusta award for 14 years straight in Augusta magazine, and prompted the installment of handy amenities, including auto-pay machines and a fleet account program for company cars.
Whether navigating Pebble Beach’s oceanside links or exploring the birthplace of golf at St. Andrews in Scotland, golfers know that a little rain can turn a trip of a lifetime into a water-logged disappointment. Players Club Golf removes sogginess from the equation; the center’s three full-screen golf simulators unlock instant access to more than 60 global courses without the hassles of commuting, fickle weather, and long round times. The facility smoothes the oft-difficult road toward better scores with practice configurations that allow players to immediately see a wealth of shot parameters on each swing, including launch angle, ball speed, and carry. The virtual driving range facilitates improvement through repetition and target practice, which also helps when trying to ring the doorbell of a neighbor across the street without getting off the couch.
When improvement reaches a plateau, players can enlist the expert instruction of teaching professional Brent Mann. Members also enjoy access to a facility gym stocked with $40,000 worth of equipment. Here, golfers improve their endurance on elliptical machines and strengthen postround handshake grips on a full complement of weight machines.
Perhaps the only thing as impressive as Roy Elghanayan’s reign as a two-time Israeli Krav Maga National Champion is the students with whom he’s shared his incredible skill. He first was hand-chosen to devise the Israeli Special Forces’ training program. In 2011, the Argentinean Marines enlisted him to teach the sport to their soldiers. He even trained actress Jessica Chastain for her role in the movie The Debt. Today, he continues to travel the world to teach Krav Maga and works out of his studio, Krav Maga L.A. | REKM.
Krav maga is a more rigorous form of self-defense developed by the Israeli military when they realized that ancient martial arts would translate to modern battlefields. Roy and his staff helm classes for both adults and children as part of a six-day schedule that divides students by their skill level. Beginners’ classes corral 18 participants or less so that instructors can easily oversee technique while still having enough bodies to build a human pyramid if morale is low. With continued practice, the instructors at Krav Maga L.A. | REKM hope to imbue their students with the physical and mental skill to escape threatening situations should they ever arise.
New York-native John Cassese's motto is, "If you can walk, you can dance." The celebrity dance instructor and choreographer's own quick-stepping career began at the tender age of 10, jumpstarting a passion that would eventually take him careening across the stages of off-Broadway productions, nightclubs, dance competitions, and the occasional monster-truck rally. It wasn't until he relocated to Los Angeles that an agent dubbed him "The Dance Doctor," and soon after, he found his fleet-footed prowess and teaching abilities in high demand amongst production studios such as Sony, Paramount, and 20th Century Fox.
Between choreographing a Charleston dance sequence on AMC's Mad Men and singing at the 50th birthday parties of Billy Crystal and Wolfgang Puck, John leads a team of instructors as they teach celebs and everyday Tinseltowners the finer points of styles ranging from ballet to hip-hop. Despite all the fanfare, his biggest praise comes from his work with soon-to-be-married couples, who seek his advice on everything from basic steps and song selection, to the length of the post-cake-cutting conga line.
Iron Fitness's name and garage-like exterior might suggest that it holds a cavernous space full of musclemen and barbells. Instead, step through the doors and you'll find an intimate, boutique workout experience marked by 9,000 square feet of fitness machines and three studios with distinct identities.
Iron x PT specializes in personal training. During one-on-one fitness sessions, upbeat but tough-minded trainers analyze what clients need to do to reach their fitness goals, then motivate them to do it. Momentum, on the other hand, is all about the power of group fitness. Its instructors don't just follow workout trends—often, they set them, pioneering styles such as the hip-hop-based Groov3 and Pound, which celebrates percussive rhythms and prepares students for marathon meat-tenderizing sessions. Finally, the Elite studio connects gloved fists and with punching bags in a ring run by pro-level boxing instructors.