Shopping in Santa Rosa

Select Local Merchants

For nearly four decades, the Parks and Good families have tilled the fields and nurtured the trees of Victorian Tree Ranch, brightening up holidays with Douglas firs, Silvertips, and cedar garlands. Family members labor alongside each other as they work to make the tree ranch more sustainable, letting laying hens coop among the trees to fertilize the plants. Visitors dive head-first into holiday spirit as they peruse the rows of conifers, sip complimentary apple cider, munch on homemade pumpkin bread, and enjoy the company of snowmen. Customers can also take refuge from the cold in the warming hut.

1220 Gravenstein Hwy N
Sebastopol,
CA
US

Situated in the Railroad Square Historic District, Cellars of Sonoma's quaint storefront gives way to a warm, lofted interior where wines from nine boutique vintners flow. Single tastings or themed flights offer flavorful introductions to a selection of more than 60 bottles. As visitors sidle up to the carved wooden bar, they can sip crisp Pinot Noir with hints of cherry, or try a bright, clear Sauvignon Blanc with aromas of lime, banana, and honeysuckle.

133 4th St
Santa Rosa,
CA
US

Cresco Equipment Rentals delivers comprehensive equipment solutions and unprecedented premier service. Contractor to homeowner, large construction project, remodel, facility services, movie production or major event, we’ve got you covered.

245 Cresco Ct
Santa Rosa,
CA
US

Wee Three Children’s Store's fall event rolls out an expansive collection of kids' apparel, toys, and gifts with discounts of up to 90 percent off normal prices. Clothing lines from across the globe volunteer to abandon cozy racks and bedeck tots in natural, cotton fibers that are both comfortable and safe for baby's tender skin. Shoppers can snag Babysoy kimono bodysuits (regularly $16), which wrap around infant torsos with easy-to-snap buttons, or adorn little legs in the soft threads of slip-on pants (regularly $12), ideal for shaky first steps and riding the neighbor's cat. A cavalcade of accessories adds stylish splashes to growing wardrobes with vibrant bibs (regularly $5+), hats (regularly $7), and sets of socks (regularly $22+).

1007 W College Ave
Santa Rosa,
CA
US

A family-owned Napa Valley winery. For over 25 years, Merryvale has been turning exceptional Napa Valley grapes into world class wine. Renowned for rich, powerful Cabernet's, Chardonnay's and the iconic Bordeaux-style red blend, Profile. The first winery built after the repeal of Prohibition in 1933.

1000 Main St
Saint Helena,
CA
US

Kaz Winery has reflected the independent spirit of Richard Kasmier since 1994, when the advertising photographer gave up his career for the love of the organically grown grapes. Kasmier had dabbled in winemaking for eight years at that point, winning awards for the fruits of his labor on the 2-acre former walnut grove. According to treehugger.com, he cultivated his first batch with organic practices in 1986 and has only improved on his method.

Twenty-eight solar panels harvest enough rays from atop the tasting room to completely power the winery's day-to-day operations, as well as the adjacent Kasmier family home and large hadron collider. In the fields, clusters grow heavy through two trellising methods, and stay pesticide-free with the help of strawberries and zucchini planted among the vines to attract helpful bugs. When it's time for fermentation, the winemakers use wild yeast when possible and add little to no sulfates. Current production sits at about 1,000 barrels a year and includes complex reds, ports, and rare varietals such as lenoir and aglianico.

The Kasmiers refer to the tasting room as the Barn, though in 2005 a Wall Street Journal reporter categorized it as "more party than tasting room." The place reveals Richard's sense of humor through wry, pun-filled posters. Richard is never far away, pouring vintages at the Barn several times a week, broadcasting thoughts on viticulture via his radio show, and appearing vicariously in old photos, which guests can use to label wines they have blended themselves.

233 Adobe Canyon Rd
Kenwood,
CA
US

Santa Rosa Scene