Inside Fresh's clean, modern space, beauty buffs clarify complexions and turn simple strands into silken masterpieces. With an eye toward the latest trends, each professional snipster brings top-notch tutelage to each haircut, applying lessons learned from the Aveda and L'Oréal academies, Jacques Dessange, and other renowned teachers, collaborating with their client to create manageable, eye-catching looks that can withstand any hectic lifestyle or attack by dryer sheet. After a thorough pampering from top-of-the-line products such as Kérastase Paris or Unite Eurotherapy, manes will emerge from the sleek, white-washed salon looking as fresh as a spring chicken but with considerably better hair.
Natural light pours through the salon’s large bay windows, illuminating vibrant floral paintings, undulating mirrors, and cozy leather furniture. Amid these modern trappings, award-winning stylist Diana Borgida chisels fashionable scissor cuts and conditions tresses with Schwarzkopf- and Pravan-brand products. Clients can also solicit Diana’s color expertise for bright highlights, or tame curls with a signature anti-frizz treatment.
The team at Southbay Hair Studio and Spa boasts some impressive credentials, delivering high-end cuts and styles. The staff specializes in Schwarzkopf color and keratin smoothing treatments, and has many years of salon experience. The staff of stylists and aestheticians cut hair for children and adults, deliver deep-cleansing and anti-aging facials, and wax off unwanted body hair. They also donate hair 10 inches or longer to Locks of Love.
For owners Jo Massaro and Karen Ierna, Benjamin's Studios is all about creativity. They showcase this passion for creativity with the imaginative hairstyles and glowing skin they impart in the salon and spa, but also in the Treasure Island facility's onsite art gallery, which displays work from local artists. There's even a fashion boutique overflowing with men's and women's clothing and accessories.
Jo and Karen primarily put their 30+ years of hair experience to use in the hair studio. Here, they craft new 'dos using foil highlights, perms, and straightening techniques—techniques the designers of Pisa's famous tower boldly ignored. The spa’s aestheticians, meanwhile, release stress by rendering massages, mani-pedis, and ionic footbath services. They also perform eight skin-type-specific facials, such as teen, men's, and problematic, and they enhance them with aromatherapy and Chakra testing.
Within every Salon Loft location resides a coterie of talented tendril-tamers, each stylist providing different services, styles, and prices. At the Carrollwood location, participating stylists perform stylized women's haircuts ($48), demineralizing treatments ($20), and 16th-century French librettos. Tyrone Square's Salon Loft features follicular artisans who provide women's ($50) and men's ($40) haircuts tailored to each client's special brand of thought-holder. Peruse the stylists' specialties and prices online and then book an appointment without ever touching a phone, carrier pigeon, or minivan-mounted megaphone.
Though you may not get a star on the Hollywood Walk of Fame after a visit to Celebrities Salon, you might get noticed for your new look. That's because the stylists behind the full-service salon painstakingly attend to strands, whisking them into formal updos for weddings or elegant braids for Little House on the Prairie reenactments. And they don't stop with hair. They also offer permanent makeup services, skincare services, and mani-pedis that eschew cuticle cutting and polish with formaldehyde. To add to the pampering environment, they treat clients to complimentary beverages and invite them to bring along their own music or books to enjoy while relaxing.