A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
At Tanfastic, the scene is set for customers to fake a beach vacation. Fronds of palm trees rustle, teal walls are colored like the ocean, and staff members make shushing sounds that mimic the ocean's waves. Customers seeking UV tanning can recline in one of the salon's beds or in a standup booth, where circulating air keeps them cool. Those who shun UV rays completely can get a natural-looking tan in the Mystic Tan spray-tan booth.
Rhonda Madrigal, the registered nurse and spray tan technician that helms Tanitude Mobile Spraytans, doesn’t confine her extensive expertise and handpicked equipment to a tanning studio. Instead, she whisks herself and her tanning formulas to clients’ homes where she gives their skin new hues in the comfort of familiar surroundings. Rhonda can bronze skin in preparation for a beach vacation, wedding, or to match a loved one's front door handles.
Since Tan 2000 has so many tanning options, the center’s certified staff helps clients to decide which beds and lotions they should use to achieve their envisioned glow. The staff may guide them to a Sun Ergoline bed or pull Supre Tan or California Tan serums to boost results. All of the studio’s beds boast upward of 43 lamps and may include such extras as canopy-stacked bulbs, which can intensify facial tanning or convince five-o’clock shadows that it’s still two in the afternoon. Tan 2000 also houses an automatic Mystic Tan spray-tanning booth, which spritzes clients with an aloe-infused bronzing solution.