Gotham Dream Cars lets drivers grip the throttle of exotic speed machines such as the Ferrari F430, Lamborghini Gallardo, and Bentley Continental GT for personal rental or specialized thrill experiences. During the Dream Car Sprint, auto enthusiasts slip into a Ferrari or Lamborghini on a closed course and whip their more than 500-horsepower drive three times around the autocross track, learning how to tame their power with the aid of an instructor before coming out of the third lap on a straightaway to open the engine up to its full potential. Drivers conduct an orchestra of firing pistons and camshafts for three laps before crossing the finish line and parking to the pianissimo of the softly purring V8 engine. Gotham Dream Cars snaps pictures of the sprint, so drivers are sent home with hands they will never wash and a CD of images to parade before jealous coworkers and humbled shopping carts.
VIP Fitness Studio offers patrons a more personalized, intimate space for bulking up or slimming down. Guests pound out an early morning workout using free weights or Selectorized strength equipment, log some miles on the treadmill, or channel Clubber Lang at the gym’s 100-pound heavy bag. A cast of chiseled personal trainers help patrons set and succeed at their fitness goals and take on thumb-wrestling challengers at the tables of the gym’s all-natural juice bar.
AuM Body & Soul Spa brings the ancient practices of Eastern cultures into a modern setting to let clients center their souls and renew their exteriors. The spa specializes in Ayurveda, a holistic method of healing that originated in India more than 5,000 years ago. By using ancient herbs and specialized techniques, Ayurveda works to balance the elements of the body in order to heal and energize, much like a hug from Lady Justice.
Within the lobby of AuM Body & Soul Spa, dim lighting and exotic art greet guests as they begin their journey into ancient-eastern relaxation. Along with the tapestries on the walls, orchids and ferns guide them to one of nine specialized treatment rooms in the facility, where Ayurveda-trained massage therapists, aestheticians, and nail technicians work with guests to individualize each treatment based on their personal desires. As the Eastern-influenced spa services work to open energy channels, intimate yoga classes help guests center their minds in seven diverse classes, along with specialty sessions that embrace the outdoors or help children relax after long days negotiating political treaties with the lunch lady. The spa champions all-natural products, including Aveda and Banyan Botanicals, which also line the spa's ample boutique shelves alongside skincare treatments, meditation books, and herbal supplements for purchase.
East Coast Fitness’s 20,000 square feet house separate rooms for martial arts, spinning, group workouts, massages, and general exercise. On the main floor, strength-training machines, cardio machines, and free weights occupy separate areas, with additional room sectioned off for stability ball exercise and a herd of eight punching bags. Certified trainers and instructors also lead more than 15 classes that range from spinning and Pilates to yoga, kickboxing, agility training, and Zumba. In the lobby, a juice bar refreshes hungry athletes and a separate room offers free childcare.
The knotted wood floors, exposed brick, and cerulean walls at Go Row Training Studio set a rustic scene for one-hour rowing workouts that hold groups of 10. Rather than falling into a repetitive workout routine, exercise physiologist Garrett Roberts’s college-rowing-inspired workouts change up in order to keep torching calories and chiseling muscles. Sessions kick off with rowers perched atop the studio’s signature WaterRowers, which replicate the experience of open-water rowing by cawing like a seagull and picking at unguarded picnic lunches. Exercisers then orbit a weight-training circuit, lifting anywhere from 5- to 33-pound dumbbells. The class closes with students again mounting the rowers to further stump muscles and to rehearse a rescue mission to Gilligan’s Island. Garrett helms each class on Go Row’s schedule, and the 10-student attendance cap allows him to ensure each paddler performs with proper technique.
Seeking the formula for an ideal gym, Bob Bonham spent 15 years exploring other fitness facilities, talking to trainers, and studying equipment—all the while taking note of what worked and what didn't. He put all of his research to good use, opening Strong and Shapely Gym in 1984, packing its 25,000 square feet with professional strength-training equipment and cardio machines. He organized the workout areas by body part, an innovative design concept that won praise from Bodybuilding.com.
Today, you can spot fitness seekers of all stripes at the 24-hour facility, from regular moms and dads to famous bodybuilders. A staff of certified trainers inhabit the gym, conducting personal-training sessions and leading group fitness classes, such as yoga and Pilates. The expert staff eagerly supply members with fitness tips and advice, from tactics to prevent workout boredom to instructions for donating old gym socks for use as therapy puppets. The gym boasts a variety of convenient amenities, including onsite tanning, childcare, and a supplements store.
The slew of Koko Smartraining exercise machines at Koko FitClub curate customized 30-minute workouts that track results and supply computerized coaching tips. Prior to the initial session, a staff member meets with guests to highlight a goal, such as losing weight, gaining muscle, or scaling Mount Everest on a pogo stick, which helps the team of personal trainers stock a USB device with a customized fitness plan. Next, exercisers can plug the device into the facility's machines to load up the day's routine, which the Koko Smartraining system automatically updates based on previous performance. To help monitor the percentages of fat, muscle, and squatting garden gnomes in the body, guests can augment the training sessions with the system's body-composition tracking.