A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Convenience comes first at Celebrity Tanning, where a plethora of metro locations, extended hours, and a large lineup of tanning equipment ensure clients can achieve a sun-kissed glow with minimum fuss. Four tiers of UV beds offer escalating amenities that add to the comfort and efficacy of tanning sessions, incorporating extra facial tanners, aromatherapy, MP3 hookups, and inspirational posters of famous suns from other galaxies. For more immediate results, the salon’s automated Mystic Tan booth sends sweeping jets of misted bronzer over bodies to create a streak-free tan that lasts 7–10 days after one 60-second session. The staff of tanning specialists can help customers choose the right type of session for their skin or budget, answering any questions that may come up. Tan-prolonging lotions from brands such as Australian Gold and California Tan are also available to enhance the depth and duration of a tan without equipping clothes with UVA bulbs.