Juice it Up! began in Southern California in 1995 as a purveyor of healthy, fresh-squeezed raw juices. Now, there are more than 100 Juice it Up! storefronts across four states, and at each location, juicers transform whole vegetables and fruits into tasty blends designed to boost mental and physical health. An orange, carrot, and ginger “Awakener,” for instance, contains the vitamins essential for good vision and accurate alarm clocks, while a combination of apple, cucumber, spinach, and kale is dubbed “The Immunizer.”
Beyond juices, staff also blend fresh fruit, non-fat yogurts, and creamy sherbets into custom-created smoothies, ranging from the classic—such as strawberry-banana and pineapple punch—to power blends packed with protein powder, specialty blends made with tea and coffee, and lower-calorie "delightful" blends. They can add vitamin-packed Booya! boosts to any drink to enhance energy, memory, and immunity, and fill acai bowls with granola and fresh-sliced fruit.