The personal trainers at Vita Fitness work in tandem with licensed physical therapists to design custom regimens for clients of all fitness levels. After evaluating posture and weak areas in the body and appraising flexibility with a Twister test, the expert shape-shifters draw up workouts that may employ Woodway treadmills, Keiser strength equipment, free weights, and balls. Guests also get advice on weight loss and nutrition, as well as sport-specific training tips for everything from running to racquetball to underwater jai-alai. Six trainers on staff at the 3rd Ward gym and more at the Fox Point location easily accommodate schedules for early birds, lunchtime larks, and nighthawks. On-site extras include private lockers, showers, a smoothie bar, and off-street parking.
Warm facial towels, aromatherapy oils, and heat therapy are a few of the supplemental services the therapists at VidaTherapy Massage Center use to relax clients. They stir these add-ons into an array of Swedish, deep-tissue, and sports massages to further pamper clients. After a massage, clients' blood circulates better, sleep comes easier, their headaches can vanish, and the digital self-destruct timer on their back stops counting down.
The staff members at Advanced Movement Studio know that a healthy lifestyle involves more than just working out. That’s why, in addition to tailored fitness coaching and fitness programs, they offer nutritional counseling complete with food guides, grocery lists, and individualized meal plans. Their continuing education allows them to create a dedicated plan for each client without looking into a crystal ball. They also work with medical facilities and health-care providers to help them establish health and fitness routines with their patients.
Light ricochets off the Milwaukee River, sending twinkling photons into Invivo Wellness, a gym and wellness center. On the roof, groups of students drink in the fresh air during seasonal yoga classes, their faces warmed by the sun and hair teased by the cool breezes that jump off the river below. Inside the bustling studio, certified instructors—with backgrounds as diverse as dancing and business—lead students through intense fitness classes. They also coach guests during one-on-one personal-training sessions within the sunny space. Whirring cardio machines comprise just one section of the space's equipment selection upon which clients might train.
Adjacent to the fitness center is Invivo's spa, a quiet and relaxed haven to counter the bustle of its next-door sibling. Populated by certified staff, the spa pampers guests with various massages to complement yoga.
At Rx Massage Company, certified therapist Simeon Dieterle knows about athletics and the sore muscles that come along with them. In addition to graduating from the Lakeside School of Massage Therapy, Simeon has played collegiate soccer, wrestled for more than 13 years, and completed a 1,300-mile bicycle tour through Canada and California. In his practice, he specializes in customized massages tailored to each client’s specific needs. He also performs chair massages and hot-stone massages that use smooth, warm basalt stones to help melt away stress.
Chronic pain and tension are no match for licensed massage therapist Ray Sems. At her clinic, Milwaukee Family Massage, LLC, she alleviates both ailments by using myofascial massage, a technique that kneads the fascia instead of just the muscle. Other services that she offers include specialty bodywork treatments such as pregnancy, sports, and pediatric massages.