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There's no fire beneath the bright white mantelpiece at Substance Salon—its ornate carvings and noble busts simply cement a chic ambiance. However, clients can still warm up with sips of gourmet coffee as they wait for their appointed stylists. The salon staff carries the sophistications of the reception area to each of their stations, where they handcraft 'dos based on the tastes of clients. Pureology products help them wash and blow-dry strands into eye-catching arrays, such as the voluminous Bombshell or the Bohemian—breezy waves that wrap around a full-size acoustic guitar.

Master barber Manny oversees the hot-towel shaves and soothing scalp massages on the gentlemen's menu. The salon also has an entire department devoted to brides-to-be—Styling the Bride—whose members travel to clients throughout New York and New Jersey. Their hair and cosmetic expertise, which results in dazzling updos and radiant makeovers, has been featured on The Knot.

308 Boston Turnpike
Shrewsbury,
Massachusetts
US

Current owner Flora Suissa and the founders of Suissa Salon trained in Paris and Montreal before opening their first salon in 1970 in the US. They took what they learned in the City of Light and the Province of Poutine, and created their own brand of salons. It was only a matter of time before their style shops grew into myriad locations.

Today, Suissa features a roster of talented stylists, aestheticians, and nail artists. They've also got an ace up their sleeve: Eve Diaz, who developed her own line of beauty products—LaPenotiere—which is the primary product line featured here. Armed with talent and products, stylists deliver haircuts, coloring, and keratin treatments that discipline frizzy and static-addicted hair. They also offer weft tape extensions and hijab services, offered in private suites. Suissa's stylists pride themselves on their versatility, which means they're familiar with a large and diverse client base and are adept at working with clients of all ethnicities and a wide range of hair types.

308 Boston Turnpike
Shrewsbury,
Massachusetts
US

Though the aestheticians at Icon Salon Spa can do anything from a depilating wax to a soothing massage, they are best known for one thing: their color work. That's because owner and stylist Chadda Rhu is a master of corrective color work. She passes on the skills she's learned as a Redken Performing Artist so that her staff can expertly apply color and highlights or fix any hair emergency that comes through the door. For their color work, they rely on both traditional colors and glazes, which they use to target roots or weave through strands in precisely placed foil highlights. They then can trim off damaged ends with a cut that is both stylish and flattering, unlike a face tattoo of bacon.

308 Boston Turnpike
Shrewsbury,
Massachusetts
US

The aroma of percolating coffee drifts from the espresso bar past sleepy-eyed Buddha statues as the in-house DJ spins a never-ending sonic web of music. Though these decadent details lend the sprawling, deep-brown surroundings the chic feel of an art gallery or café, it is SEVEN Salon that calls the space home. Focused on bolstering energy and rejuvenation rather than relaxation, a seasoned crew of stylists bustles about the refined salon throughout the day, drawing on styling skills they learned under the tutelage of Graham Breakwell, former stylist to the likes of Paul McCartney and The Who.

308 Boston Tpke.
Shrewsbury,
Massachusetts
US

EuphoriCo owner Rico McPherson spent 20 years teaching and training in Seattle, Minneapolis, and New York before opening up his salon in 2000. Since then, it has grown to a team of five experienced stylists. Light streams in through the floor-to-ceiling windows, illuminating the space’s modern decor. Using sustainably sourced products the team performs haircuts, colouring, and straightening treatments that don’t deplete the earth’s supply of hair for future generations.

308 Boston Turnpike
Shrewsbury,
Massachusetts
US

Paradise Salon's staff expertly renders the services necessary to bolster their clients' looks. Hair treatments such as Brazilian blowouts and deep conditioning keep strands smooth and strong enough to twirl around fingers or flip over shoulders. Nail services groom hands and feet—vixen reds light up fingers like glow sticks light up a rave in a cave. The technicians can also use a Japanese solution to keep lashes curled to the ideal level, enabling flirtatious winks for up to six weeks.

308 Boston Tpke.
Shrewsbury,
Massachusetts
US

Shrewsbury Scene