Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
Over the course of her career, optometrist Dr. Janelle Davison has worked with military veterans, children, and the general public, but her mission has always been the same: to educate patients about their eyes. As she makes her optometric evaluations, she gets patients involved in their eye health by explaining how to manage dry and red eyes, the next steps in treating eye conditions such as glaucoma or macular degeneration, and how to keep playfully crossed eyes from staying that way. Afterward, she sharpens vision with an array of contacts, single-vision lenses, and Kodak Progressive plastic lenses.
Optometrist Dr. Mital Patel wears glasses herself, so she knows how important the right prescription is. During eye exams, she diagnoses visual ability and measures the breadth of the eye-roll before checking on the health of systems such as the optic nerve and retina. Lenses for eyeglasses and sunglasses are stylishly held in frames engineered by the likes of Gucci, Oliver Peoples, Tom Ford, Lafont, Banana Republic, Columbia, and Paul Smith, a designer who embellishes frames with uplifting words such as Smile or Never Assume.
Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.
Target Portrait Studios are operated by professional photographers who aim to help you capture special moments. Target's studios can be decorated for most any type of shoot, whether you're celebrating a mom-to-be, a graduation, or an upcoming holiday. Subjects also have the opportunity to choose their own backdrops or props, and they can even bring in their favorite toy or invisible friend. The customization doesn't end with the shoot, though?digital files can be personalized with borders, designs, and quotes and then printed in a variety of sizes.
Within the onsite optical lab at each Eyeworks location, opticians perform virtually any act of optical alchemy, whether forging new bifocals, mending bent or broken frames, or glazing lenses in protective coatings that cut down on glare and scratches. Armed with a knack for style, opticians cull from the stores' collection of designer frames?including popular models from Dakota Smith and Lafont and exclusive lines from Soho and Okki?to match each customer with a look to suit their personality and facial structure. Before either can get to work, however, optometrists conduct comprehensive eye exams, helping patients maintain healthy, focused vision by honing new prescriptions and diagnosing potential diseases such as cataracts or early-onset googly eyes.